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Marketing Assistant - Epsom, Surrey

Company

Wilsons Automobiles

Brief description

Wilsons is the largest new and used car Supermarket in the South East. Housing 6 new car franchises and over 1000 new and used cars on one 4 acre site. The company was set up by Howard Wilson over 100 years ago. Despite the many changes that Wilsons has seen since the early 1900's it's still family run.

Job description

Job description

Title of the position
Online Marketing Assistant (Internship – 6 or 12 month placement)

Location
Epsom, Surrey

Department
Marketing

Reports to
Marketing Manager

Overall responsibility
To assist in the delivery of online marketing campaigns and activities

Key areas of responsibility
Administration of Google Adwords account, includes:

o        Creating campaigns

o        Keyword tracking and targeting

o        Keeping creative accurate

o        Reporting on effective keywords

o        Monitoring click thru rates of ads to ensure account is optimised to its fullest.

·         Monitoring SEO performance

o        To keep track of what our SEO companies are doing and tracking their performance.

o        Engaging in link building activity to support the work being done by web marketing agency

·         Maintaining the Wilsons group of companies websites to make sure offers are kept up to date, regular news stories are added and prices are correct.

·         Preparing reports on website performance in addition to campaign metrics stats which will be fed back into the marketing plan to determine the ROI of marketing activity.

·         Create email campaigns and liaising with database controller in the development and delivery of monthly customer e-newsletter.

·         Maintain and build our social media profiles on Facebook, Twitter and You Tube.

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