Overall purpose of the job To work with the Head of Business development officer to plan, develop and implement all aspects of Market Generator digital marketing strategy to reach more people, raise more funds, and build stronger relationships with our audiences.
Key responsibilities and tasks include:
* Website: Managing our CMS; optimising SEO; ensuring content is up to date; has a consistent tone of voice; user journey is clear and performance of content is measured against market generators strategy.
* Content: Writing engaging content for a variety of audiences that is consistent with brand guidelines. Keeping up to date and informed about all aspects of Market generators work.
*Social Media: Planning and cordinating a schedule of activity across Facebook, Twitter, google and other platforms to expand our social media audience base.
* Advertising: Coordinating Pay-Per-Click advertising, online advertising, regularly reviewing and amending keywords and ad groups to optimise performance. In addition you will maintain our presence on third party sites, keeping all messaging current.
*Email Marketing: Plan and manage a regular schedule of email marketing activity, growing our subscriber base and creating engaging, relevant content including testing to optimise results.
*Brand Guidelines: To implement brand guidelines and ensure compliance in all areas of work.
*Reporting: Monitor, report and analyse results to improve performance, using tools such as Google analytics and others, so that amendments and improvements can be made where appropriate
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Market generator is an agent that provides investment opportunities for high net worth and sophisticated individuals. We search and scan the investment market and connect Investors to the bespoke most prestige and unique opportunities.
We are a new company who is looking to expand their team. We are looking to recruit digital marketers who are keen to start a career in the digital world. Ideally you would have experience or knowledge of digital marketing and how to write content. This is a great opportunity for students who would like to start a career in digital marketing. This vacancy is will lead to a fruitful long term career with us.
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