International PPC Manager - Non Execution! in London

An amazing opportunity to join a globally-renowned agency, who work with well-known and loved brands.

Being a global team, they offer two types of service to their clients, Execution and Governance. Execution services involve the day to day campaign management of clients' accounts, whereas the Governance aspect is a consultancy service to ensure global strategies are applied and campaigns are executed in line with best practice within local teams.

The Governance team is growing rapidly, so they are looking for a highly organised Paid Search specialist to help drive performance on a global FMCG client.

Responsibilities:

Working within the Paid Search team they will be integral to the delivery of global Paid Search strategies, ensuring local markets execute campaigns in line with global best practice principles, whilst implementing best in class optimisations. The role requires someone with excellent Paid Search knowledge combined with strong organisational and communication skills, as you will need to be able to monitor updates and changes in performance across multiple markets.


*Build strong relationships with Paid Search teams in local offices around the world
*Organise and lead calls to help communicate global strategies to local markets
*Respond to local market queries in relation to the strategy
*Monitor markets activity and provide support to ensure they are implementing the strategy
*Oversee and lead the local market analysis in terms of Search sophistication and Search execution best practice adoption
*Review performance, providing actionable insights and recommendations for delivering efficiencies
*Create and maintain playbooks on core optimisation techniques and features, plus share developments and updates
*Make full use of the technology available, ensuring markets are aware of processes and practices that maximize operational efficiencies
*Create and lead the execution of development and testing plans
*Prepare presentations and lead conference calls plus face to face meetings
*Keep the client Brand Managers updated on their portfolio of brands performance and progress
*Ensure the monthly report has actionable insight
*Lead monthly regional cluster calls to discuss progress, showcase case studies and resolve issues
*Lead (with the Account Director) regular client meetings preparing material and presenting on performance and account actions
*Delegate and manage workloads across the team
*Establish a clear approach to the management and development of junior team members
*Contribute to and managing personal development plans
*Identify areas where junior team members need training and support
*Arrange and attend relevant training to progress your own, and the team's knowledge and capability
*Support the education of client teams on the benefits and purpose of Paid Search

Required:

*Exceptional paid search experience ideally managing global search clients
*Experience supporting, developing and mentoring junior team members
*Comprehensive knowledge of paid search best practices for campaign management
*An expert in using audiences to optimise paid search campaigns
*Proficient in using advance features available within search management platforms
*An understanding of search measurement capabilities
*Able to devise a testing approach delivering statistically significant results and insight
*Exceptional interpersonal and communication skills
*Analytically minded with good attention to detail, able to identify trends in large data sets
*Language skills desirable

If you apply for this role and send us your information, your details may be added to our database, so in doing this you will be recognising our legitimate business interest to process certain personal information about you in order to identify positions that may be relevant to you. In processing the information you supply we aim to comply with the General Data Protection Regulations. Details of how your information is processed and held are set out in our Privacy Policy below.