Job Description We are looking for a forward thinking, creative marketing executive to work closely with our marketing manager to communicate our brand, services and benefits across the healthcare industry. As a marketing executive, you'll contribute to and develop integrated marketing campaigns to promote Locate a Locum to both consumers and businesses. If you’re looking for a role with real impact, then look no further.
Degree in Marketing or 2 years marketing experience in a fast paced environment
Experience working in a commercially focussed technology environment
Experience working closely with a sales team
Strong project management/organisational skills
Ability to use spreadsheets to analyse data and spot trends
Understanding of customer segmentation
Experience working with a CRM or marketing automation platform (For example: Intercom, HubSpot, Salesforce, Pardot , SEM Rush)
Experience of working with collaboration tools like Asana or Trello
Excellent understanding of SEO
Knowledge of the Google Suite of products including Google Analytics and Google Adwords.
Experience working with design software would be advantageous
Experience creating video content would be advantageous
Developing and implementing effective marketing campaigns for our B2C & B2B audiences outlined by Marketing Manager
Writing blog articles to maintain Locate a Locum as the thought leaders in the healthcare industry
Writing copy for all marketing collateral, including brochures, emails and websites.
Understanding the product and locum profile and be able to communicate effectively both offline and online
Management of all social media channels (Facebook, Twitter, LinkedIn and Instagram) in line with brand guidelines and tone of voice
Producing monthly report of activities for Marketing Manager to present at board level
Executing marketing automation strategy outlined by Marketing Manager
Assisting in arranging all aspects of company events including logistics, administration and event promotions
CRM management
Working closely with industry bodies and partners
Working closely with agencies and third parties
Lead Generation
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