About The... Proud of our roots, we are a leading Yorkshire food retailer, serving 11 million customers across our 500 stores a week. We’re also the UK’s second largest food manufacturer. Together, we make millions of products a year...
Proud of our roots, we are a leading Yorkshire food retailer, serving 11 million customers across our 500 stores a week. We’re also the UK’s second largest food manufacturer. Together, we make millions of products a year in our 18 manufacturing sites, allowing us to focus on what our customers want: good quality, fresh food and great value.
With our heritage being retail, we are commercially minded and fast-paced by nature. We strive to simplify and speed up, building a high performance culture based on teamwork with a clear and consistent way of working. We are cost conscious and constantly challenge ourselves to create a leaner business that's always responsive to our customers.
Our Head Office is based in Thornbury, on the outskirts of Bradford. Buzzing with activity, this is where decisions are made and we grow our business. Hilmore House is home to many of our support teams from trading, marketing and finance to tech, HR and property.
Why you should join us...
Our people Make Morrisons. We are passionate about recognising diverse talent and building careers for our people. We are forward-thinking and stay one step ahead in an ever-evolving industry, giving us exposure to creative initiatives which improves the offering to our customers.
In return for looking after our customers, we look after our people with great perks, lots of career opportunities and the training and support everyone needs to be the best they can be.
We are looking for a Strategic Brand Manager to join our collaborative Brand team within the Marketing department. We’d love you to join us and play a part in our growing success story.
In our Marketing Manager - Own Brand role you will support the Head of Brand & Design to lead and be the guardian of the Morrisons brand across Food, Household and Health & Beauty. You will be responsible for creating & setting the brand strategy & guidelines for our Own Brands. The role is critical to the success and development of our Own Brand business. You will be accountable for the following:
Strategic development, creation and delivery of brand plans
Development of clear brand positioning – setting simple principles & guidelines
Identifying growth areas and new opportunities for brand growth
Understanding consumer segments, usage behaviours and macro trends and how these then translate into our brand plans
Project managing strategic brand launches & any partnerships
Monitoring, evaluating & reporting on brand performance in order to support strategy
Communicating the own brand strategy across the wider business & stakeholders to ensure they have a clear understanding of the brand plans
Being a brand ambassador both internally and externally
Driving the thinking with senior stakeholders on the planning, development and delivery of the activity to support future trends
Protecting and enhancing the reputation of our brands, ensuring consistent delivery of brand strategies/propositions across channel, customer and consumer touch points
Managing the existing brand portfolio to drive growth and maximise profitability
Understanding the Commercial performance, P&L impact, and other financial analysis
Brand Strategy experience (preferably within retail)
Excellent written and presentation skills with the ability to communicate effectively at all levels
Strong commercial and analytical skills with the ability to interpret insight and data to commercialise opportunities
Ability to prioritise and identify important areas, using judgment and instinct
Strong decision making skills
Ability to manage indirect reporting relationships with individuals/departments and to work within cross functional teams
Ability to influence others effectively
Attention to detail
Drive, tenacity and a passion for brands and products
Ability to shift thinking between long term strategy planning and day to day issues
We pride ourselves on being a diverse and inclusive business and are committed to making Morrisons a brilliant place to work, harbouring an environment where our people can thrive.
Treating all colleagues with respect and dignity is the Morrisons way - we celebrate individuality and love different perspectives. It’s what you bring to the table that matters.
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