Elemental has successfully grown a network of commercial partnerships across GB, NI and wider Europe. To support the continued planned growth Elemental is looking to appoint a Marketing Manager to help us continue to further enhance our expansive footprint throughout the UK, Ireland and help us expand into additional international markets.
What you can expect from the role:
We are looking for a highly motivated and proactive senior marketing professional seeking to take their career to the next level in the tech for good industry. The position is based in our headquarters in Derry/ L’Derry. The successful applicant will work closely to build the Elemental footprint with the Business Development Team and report to the COO.
As a Marketing Manager, you’ll contribute to, develop, implement and measure the effectiveness of integrated marketing campaigns to promote Elemental’s products and services. This is a fast-paced and varied role that includes:
Strategy and Planning
Event organisation and management
Social media management
Lead generation and lead management
As Marketing Manager, you’ll work closely with the Marketing Team, Head of Marketing and Head of Sales to:
Define a strategy and detailed blueprint marketing plan for every Elemental target market
Deliver on the strategy objectives by managing planning, prioritisation and delegation of marketing tasks for the Marketing Team
Create further awareness of and develop the Elemental brand
Stay up to date will all legislation and updates within our target markets
Communicate with target audiences in health and social care, housing, local government, VCSE, education and prison sector
Have a deep understanding of social prescribing, and how paired with digital, can effectively contribute to the management of population health and the achievement of Public Health Objectives
Have a deep understanding of the NHS Infrastructure that surrounds our target markets e.g. in Clinical Commissioning Groups, Health and Social Care Trusts, Primary Care Networks, NHS Foundation Trusts and GP Federations
Stay up to date with the challenges faced by our target markets by researching social media posts and articles via the NHS Future Collaborations site daily
Build and develop customer relationships and report on their progress and the impact of using Elemental
Build contact lists of potential leads in health, housing, VCSE, local gov, education and prisons
Support the Sales Department in delivering agreed activities that will lead to lead generation
Daily interaction with social media audiences
Source PR opportunities and write Press Releases
Plan, source and write award submissions
Work closely with external creative designers to design marketing materials such as collateral and exhibition stands
Plan, write and proof read targeted marketing copy for web pages, social media, online resources and email campaigns
Plan and send target marketing campaigns using HubSpot
Produce creative content, including videos and blog posts using Canva or Photoshop
Produce customer case studies
Create sales decks for presentations and demos
Manage social media channels (e.g. Twitter, Facebook and LinkedIn) to enhance audience Manage our Social Prescribing Hour on Instagram – create topic/host plan and boost following and engagement
Organise, manage and attend events such as conferences, seminars, receptions and exhibitions as soon as possibly feasible after Covid-19 restrictions are lifted
Source and secure sponsorship for internal and external events as possibly feasible after Covid-19 restrictions are lifted
Manage the planning, promotion and execution of online webinars via GoTo Webinar
Liaise with designers, printers and suppliers
Maintain and update customer lists in HubSpot
Stay ahead of market trends by conducting market research via daily review of relative websites, tracking relevant hashtags on social media and using customer questionnaires, online research and focus groups
Develop relationships with key stakeholders both internally and externally
Ensure that all staff and partners adhere to branding guidelines
Delegate tasks to the Marketing Team to ensure effective delivery and execution of objectives set by the Head of Marketing and Head of Sales
Ensure all content on the Elemental website is up to date and features of the website are performing at a high standard
Maintain the promotion of our Partnership Programme ensuring that the website is continually kept up to date
Lead on ensuring all marketing assets e.g. images, bios, boilerplates etc are shared with the team, standardised and stored in a central Marketing location in Google Drive
Promote internal success, CSR, Elemental usage stats and staff showcase pieces via our website and social media channels
Report on the effectiveness and ROI of campaigns using analytics and marketing metrics
Secondary/Higher Level Marketing Qualification or at least 3 years experience in a similar marketing role.
Ideal for a senior candidate with a strong desire to manage a marketing team and be involved in strategy planning. Ongoing training and mentoring will be provided throughout.
Experienced in Marketing Strategy and Planning.
Experience in managing and executing integrated marketing campaigns.
Experience in lead generation strategy and reporting.
Experience in social media marketing.
Experience in WordPress CMS.
Ability to work to targets as set by the Head of Marketing (KPIs).
Must have a confident telephone manner and strong organisational skills.
Ability to write professional content and correspondence via email, social media and blog posts.
Will be required to work unsupervised at times but possess the self-discipline to adhere to pre-set KPIs.
Technology proficient – will require aptitude in MS Word, PowerPoint and Excel.
Willingness to learn about industry standards, protocols, competitive landscape and company products/services
Flexibility to support the business at industry events when required – either as a delegate or exhibitor.
A proactive attitude, ability to suggest ideas and potential campaigns/tasks.
Ensure an appropriate personal brand is conveyed via LinkedIn to support business development activities.
This role may require occasional travel but is mainly based in Derry/ L’Derry.
Experience of working within public, community and voluntary sector partnerships
Experience of working in an Agile environment
An interest in health innovation
An understanding of population health management
A workplace with people who genuinely care about what they do and the impact they have on transforming people’s health and wellbeing
Directly contribute to the growth and the overall success of the company
23 days annual leave, plus statutory holidays
Company health and wellbeing programme
Childcare vouchers scheme
Contributory pension scheme
Friendly and fast-paced atmosphere
Part of an award-winning scale up company
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