Online Activation Executive – Subscriptions in Chester House, Epsom Ave, Handforth, Cheadle, Greater Manchester, SK9 3DF

This is a fantastic opportunity to come and work for a company voted 5th in the Great Place to Work (Best Large Workplaces) awards 2018, and Number 15 in Europe in 2017! We have over 450 stores, over 310 Groom Rooms and we’re the UK's number one pet care business. Our business is fast-paced, innovative and fun and it's our people that make the difference.

Product and Promotion maintenance

• Manage all product and promotion set ups relating to subscriptions – this includes amending discount levels for products on easy repeat and creating any promotional codes needed for marketing campaigns
• Setting up new products on a subscription – liaising with all of the relevant teams to ensure we launch seamlessly
• Regularly review our price position on Easy Repeat versus the competition – ensuring we offer the customer great value for money while monitoring profitability levels for Pets at Home

Optimising the Online Journey

• With our customer first mind-set it is key that we use onsite analytics to understand customer behaviour – this should be used to feed in to the wider category strategy and we should constantly be looking for ways to optimise this journey to drive conversion, sign ups, AOV and in turn sales and profit
• Focus on driving conversion – this could be through product assortment, pricing or onsite merchandising
• There will be a focus on trialling, testing, learning and sharing results for all new initiatives. This aspect of the role will be analytics and results driven
• Collaborate with the online optimisation team to set up relevant cross sells, upsells and relevant product recommendations driving sign ups
• You will also work with this team to optimise sales from search
• Use tools as your disposal to activate trials online, for example, work with the optimisation team on AB tasty to test and learn what resonates with customers and delivers the best results

Merchandising

• This involves loading any new subscription products on to the website
• Ensure that product imagery and content is optimal to drive conversion
• Review categorisation and sequencing for all subscription products
• Work with the design team to manage and maintain any relevant landing pages
• Use Bloomreach merchandising tool to optimise conversion and review category and search opportunities