This will be Blis’ 3rd time when we participate in the STEM work experience program with Workfinder to support female students at the beginning of their journey into a career in tech industries. Workfinder organises such programs once or twice a year - the October one is a tribute to Ada Lovelace Day that happens on October 13th, which is an international celebration of the achievements of women in science, technology, engineering and mathematics.
Contextual targeting has been in the advertising market for a long time and has been widely popular across brands who want to advertise to increase awareness of their brand across a large scale of consumers.
We would like to understand how contextual targeting is been used and understood nowadays, what are the benefits of using it, what Blis’ competitors are offering under contextual targeting umbrella, and how they are talking about it (messaging), and how does the future of contextual targeting is being foreseen in the industry.
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