Influencer Marketing Graduate
About THG:
THG is one of the world's fastest growing and largest online retailers. We have over a decade of experience building and growing brands in the Beauty, Wellness and Fashion sectors, in over 160 markets.
Our culture is fast-paced and ambitious - we like to move twice as fast others believe to be possible. This belief is a fundamental part of the DNA that has supported our incredible growth. Our people are our strength and we have over 7,000 diverse, smart thinkers across the globe who are encouraged to think creatively and empowered to turn their ideas into actions.
The Role:
Reporting to the Digital Engagement Manager, the Influencer Marketing Executive will work alongside the Consumer PR Team to deliver successful influencer marketing campaigns for THG’s growing portfolio of beauty brands.
The Influencer Marketing Executive will be a proactive, creative and hardworking individual who’s passionate about influencer marketing and social media. They will be an excellent communicator with the ability to build solid relationships both internally and externally, as well as having strong negotiation and organisational skills.
Key responsibilities:
Applications Process:
To apply for the role, you need to complete the task outlined below and attach your completed campaign plan with your CV, or email your CV & completed task to Richard.Howard@thehutgroup.com with the subject title “Beauty PR Grad Application”. Please note, applications submitted after 18:00 on Friday 27th November 2020 may not be considered.
The Task:
Eyeko is set to launch a brand new range of colourful mascaras. They will be bright and colourful - a first for Eyeko - and will mean tapping into a younger demographic.
For a successful launch, Eyeko need a bold and creative influencer strategy. We would like you to devise a campaign to promote the new products.
Please Consider:
• Influencer strategy – from micro to macro
• Campaign and content creation ideas across all relevant social media channels
• Events & Experiences
• Measurement
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