Unfortunately, this job is not active.

Head Of International Marketing in London

Head of International Marketing at Class Technologies, Inc.About Class Technologies:At Class Technologies, we are driven by our mission to empower both student and educator outcomes online by building a better virtual classroom experience. By making the virtual classroom feel like a real classroom, Class is changing the way the world learns. Founded in 2020, Class is headquartered in Washington, D.C. with staff around the world. We don’t build for what the market is asking - we build for where we know the market is going.We are passionate about education and making a difference in teaching and learning globally. Our success is tied to our customers’ success. Our users entrust us with their education, their businesses, and their livelihoods.

Job description

Head of International Marketing at Class Technologies, Inc.


About Class Technologies:

At Class Technologies, we are driven by our mission to empower both student and educator outcomes online by building a better virtual classroom experience. By making the virtual classroom feel like a real classroom, Class is changing the way the world learns. Founded in 2020, Class is headquartered in Washington, D.C. with staff around the world. 


We don’t build for what the market is asking - we build for where we know the market is going.


We are passionate about education and making a difference in teaching and learning globally. Our success is tied to our customers’ success. Our users entrust us with their education, their businesses, and their livelihoods. We take that responsibility seriously.


We believe it is not work vs. life, it’s work + life. We understand that with all of us working from home, work and home life are even more intertwined and we must adapt daily.  Remote work and remote learning is our DNA. - We are a remote company building remote teaching & learning software. 

Being remote is part of everything we do.


We value an inclusive environment. Our best asset is amazing people, and we strive to create a fun and productive work environment. Humor is a critical component to building a great company, so we’ve taken “dad jokes’ to the next level!




The Role:

The Head of International Marketing is a key role in our go to market plans outside the US. The right person will be a member of our International leadership team and will succeed by hiring a team to build, execute and measure, demand generating activities across marketing outside the US. The role will support a direct marketing effort in the UK and Australia and a partner network of resellers in other territories. This role will also serve as a point of contact for demand generation best practice for these partners. 


Attitudes 

  • Can do. Positive. Willingness to run through walls and get things done. You can share the war stories and battle scars from initiatives that achieved what seemed impossible at first. You turn towards problems rather than away from them. 
  • Comfort with ambiguity. Are you energized by projects that seemingly have too many things to figure out? Are you excited by bringing shape and narrative to uncertainty? Can you prioritise ruthlessly?
  • Ambitious. Our sights are set on impacting millions of instructors and learners and reshaping online learning. Are you up for the challenge?


Experiences 

  • 7+ years professional acquisition marketing experience.
  • B2B marketing experience, preferably in the education category and ideally with software as a service models. 
  • Experience with campaign management and marketing automation tools. Experience with Salesforce, marketing automation (Marketo), and WordPress you’ll be hands on with these tools. Familiarity with Demandbase, Google Analytics and Adwords all a plus. 
  • Utilising an insights led approach to structuring, executing and measuring customer acquisition campaigns that led to rapid revenue growth. 
  • Outbound marketing experience, particularly with email; Management of content marketing initiatives and development.
  • Working in a multinational setting. Experience working with colleagues in different time zones, with different backgrounds; with customers and partners from multiple geographies.
  • Working cross functionally. You have been successful working shoulder-to-shoulder with other functions and stakeholders (marketing, sales, product, legal, etc); Having built teams is an advantage.
  • Familiarity with UK higher education and/or corporate learning and development markets a definite plus; startup experience 
  • Hiring and leading teams

 

Responsibilities 

  • Help shape and execute a B2B marketing plan for Class Technologies in the UK and Ireland; adapt successful messaging and activities for channel partner in other markets   
  • Define and iterate channels for growth – among owned, bought and earned – with an eagle eye for efficiencies and hidden opportunities.  
  • Working with our US based marketing teams, extend and localise efforts across search, social, paid, content and events marketing activities
  • Manage demand generation campaigns optimized for goals (revenue, pipeline, etc.) specified by Leadership
  • Support creation of omnichannel campaigns across the buyer’s journey
  • Assist in the ideation and creation of content marketing, including the internal management of the content marketing process
  • Design and build automated lead nurture campaigns, including but not limited to landing pages (WordPress), emails (Marketo), Unbounce, graphics, etc.
  • Manage and execute our presence at virtual events, including pre and post event follow up, performance tracking, etc.
  • Regularly report on the results of marketing campaigns to the SVP of Marketing, C-Level and other internal stakeholders


About Class Technologies:

 

Class Technologies is a software organization dedicated to making online learning just like the classroom. Our employees enjoy a work culture that promotes quick thinking and fast-acting professionals.

 

Class benefits include health care, paid time off, equity, life insurance and ltd/std. 

Extra information

Status
Closed
Education Level
Other
Location
London
Working hours per week
4 - 40
Type of Contract
Casual / Part Time Jobs
Profession Sub-category
Advertising / Marketing / PR
Full UK/EU driving license preferred
No
Car Preferred
No
Must be eligible to work in the EU
No
Cover Letter Required
No
Languages
English

London | Marketing Jobs | Casual / Part Time Jobs | Other

Register now!

Do you want to apply within one click and stay up to date on the newest vacancies that suit you? Signup as a student!

Sign up for free