Digital Marketing Assistant in Colchester

Digital Marketing Assistant

This role is to support the Digital Content Manager with, creation, delivery, and maintenance of digital content related to the full portfolio of Care UK managed care homes across digital platforms and social media channels

Working closely with the creative and customer experience team, this role will primarily support the operational marketing and communications teams in the publication of marketing campaigns and news stories and care home information across the website and social media channels.

Key Responsibilities

• Upholding the quality and structure of content across the Care UK portfolio websites with a customer centric focus on clarity, usability, and usefulness.
• Supporting the social and content manager with the scheduling or social media posting across care home brand and employer brand pages.
• Planning and updating website content via the Content Management System (CMS). Ensuring updates are implemented on time and adhering to brand and tone of voice guidelines
• Working with the marketing team to ensure all service specific content is up-to-date and presented to high quality and consistent level across all care home websites
• In partnership with the PR and Communications teams, plan and schedule the content output across Residential Care Services (RCS) brand social platforms. Sourcing or briefing design assets where required
• Support the marketing and recruitment teams in the briefing of audio-visual content (video, audio, photography), ensuring all content formats are defined for appropriate use on the final platform and/or channel
• Develop strong relationships with internal and external stakeholders, notably specialist delivery teams within marketing (design, insight, digital), agency support teams and local operational teams
• As requested, undertake other ad hoc activity under the management of head of digital marketing or other senior members of the marketing team

If you're passionate about making a difference and can demonstrates a minimum of 1 years experience in a marketing role or have a marketing qualification alongside a strong interest in social media then please get in touch to find out more.