At Pets at Home we have an ambitious plan, to become “The Best Pet Care Business in the world” and a key part of delivering this in sustainable way will be our most cherished assets: our People and our Culture. We are a business built on strong values and behaviours which guide everything we do. These are our foundations which will help us to deliver our better world pledge to create a better world for pets and the people who love them.
The Pets at Home Group includes over 450 stores, over 310 Groom Rooms and 440 First Opinion Vet Practices. It’s fast-paced, innovative, fun and we put people at the very heart of everything we do. We are committed to developing a culture of inclusivity where everyone is able to come to work and be themselves, a culture which welcomes everyone irrespective of what makes us all unique.
Our diversity and inclusion vision is that everyone is welcome and feels part of our group. If you think you’re a good match to what we are looking for, and you share our belief that together ‘we’re better with pets’, we’d like to hear from you, whatever your background or circumstances.
About the role
Reporting into the Digital Acquisition Manager, responsible for delivering customer-focused, profitable paid search campaign management across the group. In this key role, you will help deliver our paid media strategy to drive customer acquisition and growth in line with company KPIs and overall business and marketing goals. Daily analysis and optimisation of campaigns including the management of bids and budgets. Building strong relationship with paid media partners to be at the forefront of new product releases and opportunities. Responsible for delivering 40% of retail website revenue through Paid Search, along with online appointment bookings for Vets4Pets.
Key responsibilities (will include, but not limited to):
- Management of Group PPC & GSA accounts
- Analysing and reporting on campaign effectiveness
- Plan and manage paid search campaigns and optimise as required
- Plan & Optimise paid search user journeys
- Monitoring and forecasting account budgets and monthly spending to deliver an excellent balance of ROI & ROAS
- Update Ad Copy regularly to maximum conversion rate & ROI across Pets & manage Vets with our PPC agency.
- Creation and optimisation of engaging campaigns and advertising strategies
- Develop short and long-time paid search strategies and campaigns
- Manage and be responsible for group PPC budgets of £5m+
- Monitor daily and monthly budget caps, impression share, quality score and CPCs
- Work with the content team to ensure landing pages are effectively optimised for all PPC campaigns to ensure maximum ROI and conversion is possible
- Manage our relationship with Google directly to gain access insights to new opportunities for the group
- Keep up to date with the latest developments and trends across PPC and Paid Media
- Proactive in seeking out new opportunities for growth through PPC
- Responsibility for planning and budgetary control of digital acquisition marketing and Ecommerce performance across PPC
About your experience
Experience, Knowledge & Expertise – Essential;
- 3 years+ proven experience in paid search
- Technical proficiency in relevant platforms and software (Google Ads, Facebook Ads, Microsoft Ads, Google Analytics)
- Google Ads, Microsoft Ads, and Google Analytics certified
- Results driven and passionate about marketing, PPC and data
- Analytical with the ability to interpret data whilst possessing an excellent command of numbers
- Solution-orientated with the ability to adapt strategy and influence outcomes
- Positive attitude with an excellent work-ethic and self-motivation
- Good attention to details with the ability to plan work, prioritise and meet deadlines
- Great interpersonal and collaboration skills
- Proven track record of using web analytics to measure performance
- Experience of managing external agency relationships
- Commercially minded with experience of budget control and management
Experience, Knowledge & Expertise – Desirable;
- Knowledge of the pet industry would be an advantage
- Digital Marketing qualification
- Google Analytics Academy
- ASA or CAP trained
Benefits
- Competitive Salary plus bonus
- Birthday Leave - 1 day extra leave to celebrate your Birthday!
- The option to buy extra holidays
- Pension Scheme
- Colleague Discount- 20% discount for you (plus one family member). This can be used in Pets at Home Stores, Groom Rooms, Companion Care Veterinary Services, and Pet Plan Insurance!
- Life assurance
- Contributory Private Health Care
- Charity Leave- You are entitled to have one paid day’s leave each year to work for your favourite animal related charity.
- Celebrating Special Celebrations? You’ll get 1 extra week off and a gift to celebrate your wedding or civil partnership, and a gift from us if you are expecting or adopting a baby!
- Free Car Parking
- Values Awards
- Colleague of the Month Awards
- Cycle to Work Scheme
- Shopping discounts and more!
