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Digital Marketing Manager

Job description

  1. Part of the L’Oréal group, The Body Shop International is a natural and ethical beauty brand, with 3050 stores in 66 markets around the world, operating through a multi-channel retail strategy, including stand-alone stores, global travel retail locations and e-commerce sites.

Purpose of role:


Create robust digital media strategies to grow The Body Shop customer audiences in order to achieve reach and strong return on investment. The aim of digital paid media campaigns will be to drive both store footfall and website traffic. Cascade media strategies and expertise to The Body Shop digital teams in each country and ensure strong execution of campaigns


Key Job Accountabilities:


  •      Lead digital paid media global strategy covering paid search, display, paid social, and online video activity 
  •      Monitor and grow digital paid media traffic and revenue globally
  •      Manage external agencies to ensure The Body Shop gets maximum value and that they deliver campaigns on time with impact clearly measured
  •     Work alongside our digital agency to develop engaging internal training sessions that inspire, motivate and influence internal teams (including production, content, buying, social, PR)
  •     Provide media guidelines to diverse teams – Brand Marketing, IT, franchises, PR, ecommerce, social media, SEO, content, etc.
  •     Own overall digital paid media insight, reporting and tools, including developing a uniform set of KPIs and measures of return on investment, to ensure we are measuring success effectively and consistently
  •     Develop and drive the technical roadmap for paid media, ensuring prioritization by business impact
  •     Analyze paid media campaigns and optimize for reach and ROI
  •     Evaluate and suggest UX changes to improve paid media performance
  •     Stay at the forefront of digital media practices and share across the business acting as digital media champion


Experience:



  • ·        Proven track record in digital paid media capacity either agency or client side
  • ·        Extensive background hands on paid media is an absolute requisite; including research, forecasting, planning, execution and performance analysis
  • ·        Strong familiarity with ecommerce paid media campaigns, strategies and tactics
  • ·        Self-starter, efficient time management and strong problem solving skills
  • ·        Exemplary written and verbal communication skills; commercially oriented, confident, outgoing, articulate, persuasive.
  • ·        Strong media expertise: ecosystem, key players, publishers, agencies
  • ·        Strong background in customer acquisition, re-engagement and retention strategies
  • ·        Previous hands on digital media experience in agency or another brand, ideally within retail
  • ·        International multi-lingual experience preferred
  • ·        Experience working in a multinational/matrix org structure  
  • ·        Highly commercial and able to deploy a numerate, evidence based approach
  • ·        Competent use of paid media tools including Doubleclick, Adwords, web analytics, DMP, DSP, etc.
  • ·        Excellent understanding of measuring the impact of paid media, tracking KPIs and deriving insight
  • ·        Excellent knowledge of the latest best practices and ad products from Google, Facebook, and other media partners
  • ·        Good understanding of broader online and offline marketing mix and marketing attribution
  • ·        Fluent in English and an understanding of a second language preferred but not essential


Qualifications:


  • Related degree or qualified by experience

What we offer:


- A passion driven environment where you will share challenges, achievements and innovations with your peers, manager and direct reports

- A tailor-made integration plan to set you for success and an on-going focus on your development

- Competitive salary and benefits package


Extra information

Status
Closed
Full UK/EU driving license preferred
No
Car Preferred
No
Must be eligible to work in the EU
No
Cover Letter Required
No
Languages
English

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