Key Responsibilities:
DIGITAL PLANNING
· Working alongside activation, eCommerce and category teams, you will develop bespoke digital marketing plans for brand campaigns throughout the calendar, supporting relevant launches to deliver 360 marketing campaigns
· Ensure all digital content is aligned across all platforms and is consistent with wider brand plan
· Establish strong working relationships with local digital teams to ensure effective sell-in and localisation of international campaigns and plans
· Work closely with SEO and Analytics Manager to ensure digital content is rooted in insights and performance is track-able
MEDIA PLANNING
· Work alongside Paid Media manager to ensure paid assets creation is in line with best practice and markets’ needs
· Keep up to date on latest developments in digital to engage consumers online
· Accountable for the development of paid media assets
· Work with category and eCommerce teams to advise on digital activity to ensure campaigns are optimized and provide a clear user journey and objective
CONTENT PLANNING
· Ultimate accountability for all content published on international and local websites
· Responsible for working with creative studio on assets briefing and development
DIGITAL TRACKING
· Work with Analytics Manager to define KPIs and design standardized digital content performance reporting
· Work with local teams to gather data and produce global event reports; use insights to improve future activation and share best practice with markets
Requirements:
What we offer:
- A passion driven environment where you will share challenges, achievements and innovations with your peers, manager and direct reports
- A tailor-made integration plan to set you for success and an on-going focus on your development
- Competitive salary and benefits package
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