Senior Make-up... Urban Decay is beauty with an edge. From its brazen names and avant-garde shade range to its innovative, ultra-long-lasting products, it’s been shaking up the industry for over 15 years. Fun, bold and dangerous, it...
Senior Make-up Artist
Urban Decay is beauty with an edge. From its brazen names and avant-garde shade range to its innovative, ultra-long-lasting products, it’s been shaking up the industry for over 15 years. Fun, bold and dangerous, it appeals to all who relish their individuality and dare to express it.
A Senior Make-up Artist represents the brand and its philosophies to the highest standard at all times. The Senior Make-up Artist leads their team by example with regards meeting retail objectives and productivity and demonstrates the highest artistic ability whilst keeping within the brand ethos; fun, feminine and dangerous.
Master Category Knowledge
Have a full understanding of the Urban Decay brand ethos, evolution and artistic direction
Have a full understanding of the four core Urban Decay pillars and all products and services
Attend, engage and participate in all brand& artistry training, and implement afterwards
Closely monitor competitor activity and products and have knowledge of account performance in relation to Department’s performance
Be at the cutting edge of make-up trends
Be able to offer the highest level of expertise in makeup techniques and personalised service
Execute Business & Operations
Achieve account and personal targets and key performance indicator objectives
Complete all personal paperwork and weekly artist reporting accurately, legibly and on time
Drive new client acquisition and customer retention through networking in your local community
Be aware of and abide by store rules and regulations
Closely monitor stock levels, following retailer guidelines, raising issues to line manager
Supports Regional and National Make-up Artists where necessary
Drive Selling Process/Techniques
Deliver luxury service at all times, ensures regular follow up of customers (contacts, appointments, waiting list, invitations)
Execute regular events and customer masterclasses to generate retail sales and strengthen brand loyalty
Make appropriate, personalised product and sample recommendations; systematically linking icon products with the UD range.
Use confident communication and presentation skills when educating customers
Drives brand awareness through social media streams
Foster Service Attitude
Shows passion for people and artistry
Follow grooming guidelines to promote the brand image
Acts as a brand ambassador
Ensures a high standard of hygiene in line with guidelines
Master customer profiling
Participates in external demonstrations/events
Coaches and motivates artistry team in store; assesses team artistry progression
Foster team spirit
Leads by example
Educates team on artistry techniques
Works effectively with colleagues in store, in the field and in head office
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