Fragrance... Designer Fragrance houses the fragrances of Giorgio Armani, Ralph Lauren, Cacharel, Viktor & Rolf, Diesel and MMM. Launching highly successful brands year-on-year we have celebrated enormous achievements during the last...
Designer Fragrance houses the fragrances of Giorgio Armani, Ralph Lauren, Cacharel, Viktor & Rolf, Diesel and MMM. Launching highly successful brands year-on-year we have celebrated enormous achievements during the last few years, with some of the most credible brands in the luxury fragrance market and have achieved rankings in the top 5 fragrances in the UK and Irish markets.
As a Fragrance Expert you will have a true passion for fragrance, be able to sell knowledgably and confidently the products within the portfolio, ensuring luxury customer service at all times. You’ll be target driven, and possess skills in traffic stopping as well as the ability to engage with the customer when telling the story behind the product to enhance the brand experience and maximise sales.
Master Category Knowledge
Have a full understanding of all products within the portfolio and update the team’s product knowledge.
Attend, engage and participate in all brand training, and implement knowledge and skills gained afterwards.
Monitor Icon products on a daily basis
Be aware of competitor’s products and activity, communicating relevant information to line manager
Have detailed knowledge and awareness of the fragrance market.
Promote the brand expertise in fragrance.
Execute Business& Operations
Complete all personal paperwork accurately, legibly and on time
Be aware of account and personal targets and key performance indicator targets
Closely monitor stock levels, following retailer guidelines, raising issues to line manager
Offer creative ideas to generate new business; with focus on product launches and anniversaries
Be aware of and abide by store rules and regulations
Drive Selling Process/Techniques
Deliver luxury service at all times.
Generate retail sales through the successful execution of in-store events and strengthen brand loyalty; with a focus on fragrance, core products and ancillaries.
Make appropriate, personalised product and sample recommendations
Have a strong focus on link selling and the recruitment of new customers
Use confident communication and presentation skills when engaging with customers
Maximise selling during busy periods by traffic stopping
Develop the fragrance business to ensure gain in market share and increase counter and brand ranking
Foster Service Attitude
Show passion for people and products
Follow grooming guidelines to promote brand image
Maintain a clean and hygienic work area and adhere to hygiene rules
Ensure all customers receive the highest level of service, accompanying the customer through the retail experience from selection to purchase.
Fosters team spirit
Coaches peers when appropriate
Leads by example
Share know-how and experience
Work effectively with colleagues in store, in the field and at head office.
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