Marketing Analyst - Data in Bradford

We are currently recruiting for a Marketing Analyst – Data to work in our Marketing team based out of our Head Office in Bradford. This role is a full-time, permanent position.

The purpose of this role is to analyse targeted marketing customer activity performance and make recommendations for continual improvement. The role will be the customer data expert in the team, working closely with IT to build and maintain data tables and customer segments for use in campaigns. The role also involves executing targeted marketing activity using customer data. Activity includes targeted coupons, direct mails and emails.

In this role you will be accountable for the following;

Sales, Profit and Cash

• Create new and develop existing analysis models to analyse how campaigns are performing
• Create ad-hoc analysis for campaign specific queries as needed
• Build as well as use existing reporting tools to inform stakeholders of campaign performance (for example, email open and click-through reporting)
• Deliver on campaign objectives to increase sales, loyalty or customer numbers.
• Support the team with GDPR actions specific to customer data to ensure the business is compliant with customer data privacy

Customer

• Create customer segmentation and data tables as well as use existing segmentation data [and recommend enhancements] to develop and execute campaigns that fit for specific customer cells.
• Follow and develop best practice to ensure all communications and activities are compliant with regulations on using customer data.
• Follow Air Traffic Control principles to ensure relevant, compliant and optimised communication for customers.

Colleague

• Increase the understanding of data that can be used to improve campaign effectiveness with both those within Targeted Marketing & Loyalty and those outside of the immediate team.

• Executional excellence through working with all relevant functions – ensuring all targeted communications works for colleagues and customers. Take ownership for end to end campaign execution when required.
• Follow and develop Targeted Marketing processes to ensure organisational efficiency and control.
• Build models that campaign managers can self-serve to improve operational efficiency.

To be successful in this role, you will need the following knowledge, skills and experience;

Knowledge

• Using data to make marketing relevant.

• Organised & able to manage and prioritise numerous projects simultaneously.
• Ability to build and develop data models.
• Ability to use SQL and structure data requests.
• HTML.
• Follow, adapt and manage processes.

Experience

• Experience building models to analyse campaigns performance
• From a customer-focused environment
• Analytical experience.
• Preferred use of campaign selection and email building software

Marketing is a fast-paced, high energy function that drives sales by putting the customer at the heart of everything we do. The marketing team are our brand champions, making sure we give customers what they want, at prices they like, and delivering an experience that's always unmistakably Morrisons. The team pioneers and delivers industry-leading work in a collaborative and friendly environment with a forward-thinking, people-focused culture. Work is always challenging, frequently fun, and the career prospects are exciting.

Our aim to offer more of what matters extends to our employees too. Join us and you can expect to enjoy great career prospects and a very competitive pay and benefits package. In addition to an attractive salary, we offer a discount card for you plus two more for friends or family members giving you 10% off your shopping in Morrisons. We also offer company share options, a highly competitive pension scheme, Life Assurance and more besides.

We are an equal opportunities employer and welcome applications from all sections of the community.