Designer Fragrance houses the fragrances of Giorgio Armani, Ralph Lauren, Cacharel, Viktor & Rolf, Diesel and MMM. Launching highly successful brands year-on-year we have celebrated enormous achievements during the last few years, with some of the most credible brands in the luxury fragrance market and have achieved rankings in the top 5 fragrances in the UK and Irish markets.
As a Sales Consultant you are the face of L’Oréal Designer Fragrances and the first point of contact with the customer. This role requires a sense of luxury as you assist the customer with finding the fragrance that is perfect for them. You will be responsible for driving retail sales within your counter and working as a team to hit counter targets.
Master Category Knowledge
Have a full understanding of all L’Oréal Designer fragrances products and services
Attend, engage and participate in all brand training, and implement afterwards
Monitor Icon products on a daily basis
Be aware of competitor’s products and activity, communicating relevant information to line manager
Have detailed knowledge and awareness of the beauty market
Execute Business & Operations
To be fully aware and accountable for achievement of personal targets.
Complete all personal paperwork accurately, legibly and on time
Be aware of and abide by store rules and regulations
Closely monitor stock levels, following retailer guidelines, raising issues to line manager
Assists the line manager and store management team in all aspects of the business
Prepare well for launches/activity
Drive Selling Process/Techniques
Deliver luxury service at all times, inviting customers back for a return appointment
Maximise selling during heavy traffic periods; delivering a luxury service at all times
Make appropriate, personalised product and sample recommendations
Have a strong focus on link selling and the recruitment of new [customers]
Use confident communication and presentation skills when dealing with customers. Follow the company’s strategy on counter/in store, such as personalised customer consultations
Assist customers by finding substitutions for returned merchandise and/or out of stock items
Regularly communicate Retail and KPI achievement updates to line manager
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Foster Service Attitude
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Leadership |
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§ Creates long-term relationships with customer and nurtures repeat business § Ensures customer receives the highest level of service, accompanying the customer through the retail experience from selection to purchase § Implements customer record system for maximum customer and business benefit § Follow grooming guidelines to promote brand image § Maintain a clean and hygienic work area |
§ Fosters team spirit § Coaches peers when appropriate § Share know-how and experience § Work effectively with colleagues in store, in the field and at head office |
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