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Marketing Specialist - Targeted Marketing & Loyalty in Bradford

About The... We are recruiting for a Marketing Specialist - Targeted Marketing & Loyalty to work with us on a permanent basis, based from our Head Office in Bradford, West Yorkshire. This is a hands on role and the purpose is to...

Job description

About The Role

We are recruiting for a Marketing Specialist - Targeted Marketing & Loyalty to work with us on a permanent basis, based from our Head Office in Bradford, West Yorkshire.

This is a hands on role and the purpose is to execute multi-channel targeted marketing activity using customer data. Activity includes targeted coupons, direct mails and emails. Specifically the role will be focussed on execution of activity. 

In this role, you will be accountable for the following;

Customer

  • Ensure relevant, compliant and optimised communication for customers.
  • Follow processes with Retail Operations and Customer service to minimise customer issues.
  • Use existing customer segmentation data [and advise on enhancements] to develop and execute relevant offers.
  • Follow and develop best practice to ensure all communications and activities are compliant with regulations on using customer data.

Colleague

  • Increase the understanding of data that can be used to improve campaign effectiveness with those outside of immediate team.
Operational
  • Executional excellence through working with all relevant functions – ensuring all targeted communications work for colleagues and customers.
  • Take ownership for end to end campaign execution when required.
  • Follow and develop Targeted Marketing processes to ensure organisational efficiency and control.

Sales, Profit and Cash

  • Deliver on campaign objectives to either increase sales, loyalty or customer numbers.
About You
You will have the following role-specific skills, qualifications and experience;

Knowledge

  • Using data to make marketing relevant.

Skills

  • Organised & able to manage numerous projects simultaneously
  • Ability to understand and follow data models.
  • Ability to use SQL and structure data requests.
  • HTML
  • Follow, adapt and manage processes.

Experience

  • From a customer-focused environment
  • Analytical experience.
  • Preferred, but not essential, use of campaign selection and email building software

Above all the candidate needs to have a passion for marketing, specifically data driven marketing, and a willingness to learn.

About The Company

Marketing is a fast-paced, high energy function that drives sales by putting the customer at the heart of everything we do. The marketing team are our brand champions, making sure we give customers what they want, at prices they like, and delivering an experience that's always unmistakably Morrisons. The team pioneers and delivers industry-leading work in a collaborative and friendly environment with a forward-thinking, people-focused culture. Work is always challenging, frequently fun, and the career prospects are exciting.

Our aim to offer more of what matters extends to our employees too. Join us and you can expect to enjoy great career prospects and a very competitive pay and benefits package. In addition to an attractive salary, we offer a discount card for you plus two more for friends or family members giving you 10% off your shopping in Morrisons. We also offer company share options, a highly competitive pension scheme, Life Assurance and more besides.

We are an equal opportunities employer and welcome applications from all sections of the community.

Extra information

Location
Bradford
Type of Job
Retail
Full UK/EU driving license preferred
No
Car Preferred
No
Must be eligible to work in the EU
No
Cover Letter Required
No

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