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Marketing Specialist - Targeted Marketing & Local Solutions in Bradford

About The... We are looking for a Marketing Specialist - Targeted Marketing to work in our Local Solutions team. This is a full time, permanent role based at our Head Office in West Yorkshire.   The purpose of this role is to plan,...

Job description

About The Role
We are looking for a Marketing Specialist - Targeted Marketing to work in our Local Solutions team. This is a full time, permanent role based at our Head Office in West Yorkshire.
The purpose of this role is to plan, execute and report on multi-channel targeted marketing activity, including targeted coupons, direct mails and emails. Specifically the role will be focused on execution of targeted activity to specific stores, supporting the strategic objective for developing local solutions.
Key relationships involved with this role: 
  • Local Solutions Team
  • Marketing Teams – especially advertising
  • Customer Services
  • Insight Team
  • Finance Team
  • Third party data and support agencies
Whats involved in this role:
  • Support the Local Solutions team in implementing their strategy to protect against customer defection and grow sales in revamped and new stores.
  • Support popular and useful services rollouts through efficient strategic programmes of work, rather than ad-hoc individual tactical campaigns unique to every store.
  • Follow Air Traffic Control principles to ensure relevant, compliant and optimised communication for customers, including local and national cross over is mitigated.
  • Follow processes with Retail Operations and Customer service to minimise customer facing coupon issues.
  • Use existing customer segmentation data [and advise on enhancements] to develop and execute offers that fit for specific customer cells.
  • Follow best practice to ensure all communications and activities are compliant with customer data regulations.
  • Input into the Local Solutions test and learn strategy, execute any tests and report back on the learnings, including recommendations to improve or for further tests.


  • Increase the understanding of data that can be used to improve campaign effectiveness with the Local Solutions team
  • Ensure coupon and emails are effectively briefed to Customer Services centrally and in store to minimise any pressure on these teams.


  • Executional excellence through working with all relevant functions – ensuring all targeted communications works for colleagues and customers.
  • Take ownership for end to end campaign execution.
  • Follow and develop Targeted Marketing processes to ensure organisational efficiency and control.

Sales, Profit and Cash

  • Deliver on campaign objectives to either increase sales, reduce cost per acquisition or drive footfall.
About You

We are looking for someone with the following knowledge, skills and experience:


  • An understanding of marketing, sales promotions and direct marketing within a multi site retail environment, ideally grocery.


  • Organised & able to manage numerous projects simultaneously.
  • Ability to understand and follow data models.
  • Ability to use SQL and structure data requests.
  • HTML
  • Follow, adapt and manage processes.
  • Developing campaign propositions and customer offers.
  • Ability to interpret data and use it to provide recommendations for improvements.


  • Delivery of customer facing marketing projects.
  • Analytical experience.
  • Preferred, but not essential, use of campaign selection and email building software.
About The Company

Marketing is a fast-paced, high energy function that drives sales by putting the customer at the heart of everything we do. The marketing team are our brand champions, making sure we give customers what they want, at prices they like, and delivering an experience that's always unmistakably Morrisons. The team pioneers and delivers industry-leading work in a collaborative and friendly environment with a forward-thinking, people-focused culture. Work is always challenging, frequently fun, and the career prospects are exciting.

Our aim to offer more of what matters extends to our employees too. Join us and you can expect to enjoy great career prospects and a very competitive pay and benefits package. In addition to an attractive salary, we offer a discount card for you plus two more for friends or family members giving you 10% off your shopping in Morrisons. We also offer company share options, a highly competitive pension scheme, Life Assurance and more besides.

We are an equal opportunities employer and welcome applications from all sections of the community.

Extra information

Type of Job
Full UK/EU driving license preferred
Car Preferred
Must be eligible to work in the EU
Cover Letter Required

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