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Digital Analyst in Peterborough

Job description

Over 175 years ago, our founder Thomas Cook began this company with a vision to ‘broaden the mind of others and break down the partition walls of prejudice.'

Once describing himself as ‘the willing and devoted servant of the travelling public,’ Thomas Cook was a true pioneer of the travel industry, opening up a world of new destinations and new travel experiences to everyone. By obtaining the best services and prices for his customers, he laid the foundations of the company that still bears his name today.

Thomas Cook is now one of the world’s leading leisure travel groups, supported by around 22,000 colleagues and operating from 15 countries.

Our vision today remains true to Thomas Cook’s ambitions - to be the world’s most loved holiday company.

Digital Analyst - Permanent





A great opportunity to join the E Commerce team based in Peterborough Head Office. To support an area of digital analytics for the UK business, deploying their expertise in big data and web analytics to drive commercial value in eCommerce, supporting the transformation of the UK business to be digitally focussed and led by data. 


Key accountabilities and decision ownership:


  • Analyse website behaviour to drive continued optimisation of the website for customers and to achieve the commercial targets set out for eCommerce
  • Analyse and attribute site conversion activity to each acquisition channel accurately
  • Develop performance reports and dashboards using variety of tools/methods
  • Develop new business tools such as Attribution modelling and Tableau reporting to support the future growth of the eCommerce business
  • Work closely with the E-Commerce team to optimise the prioritisation of the development backlog to maximise effectiveness of each release
  • Ensure that a set of standardised metrics are established and adhered to which measure, and lead to continuous improvement in, site optimisation
  • Where appropriate, work with external agencies and suppliers to support projects and deliver campaigns
  • Deliver improvements in how our digital data is utilised in our pricing and yielding processes through consultation and provision of recommendations to Strategic Yield


What we need from you:


Must have:


  • Experience of Big Data solutions, such as Google Big Query.
  • Significant knowledge of Excel and SQL
  • Experience in Google Analytics and Google Tag Manager
  • Previous experience with data visualisation tools (e.g. Tableau)
  • Knowledge in optimisation development and delivery
  • Strong Communication skills with technical and non-technical audience


It would also be desirable if you could exemplify the following:


  • Experience with Javascript and HTML
  • Knowledge of attribution modelling
  • Bachelor’s Degree in analytical field (e.g. Mathematics, Computer Science etc)


In return for your valuable contribution to the business, you will receive a fantastic benefits package including;


  • A competitive salary.
  • 23 days annual leave.
  • Exclusive last minute colleague deals with the opportunity to stay in 5* luxury at low cost expense.
  • Attractive discounts on all of our Thomas Cook holidays
  • Industry leading training
  • Contributory pension. 
  • A ‘Mychoice’ flexible benefits package giving you the chance to create a benefits package to suit you, your family and your lifestyle!!  For more information on this amazing package please visit our website 



Life at Thomas Cook is fast-paced and full of opportunities. We’re a leading international travel company that believes in empowering our people, so when you join us, you’ll be given the chance to create, learn and innovate. You’ll also be given the support and training you need to develop your career in the direction you choose.

As you might expect, our holiday benefits are something special. We’ll give you an allowance towards your holiday every year, depending on how long you’ve been with us.  There are also special last minute employee deals, which give you the opportunity to pick up a holiday at an outstanding price. Working for Thomas Cook, you can travel the world for less.

We also offer a flexible benefits package that gives you a range of options to ensure your benefits match your lifestyle.

Extra information

Full UK/EU driving license preferred
Car Preferred
Must be eligible to work in the EU
Cover Letter Required

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