Lead the delivery of proactive and reactive communications for venue and agency partners who will be delivering The FA People’s Cup through first-class support (online, email and phone) Support The FA People’s Cup marketing team to deliver The FA People’s Cup Support The FA People’s Cup marketing team in the development and delivery of creative assets and ensure that all relevant FA Group channels (such as TheFA.com, County FA’s) support the initiative Execute additional tasks as required in order to meet FA Group changing priorities. This role is based at Wembley Stadium.
Customer Support accountabilities:
Plan and deliver a Customer Relationship Management (CRM) plan that includes well targeted, segmented email marketing campaigns to potential and existing participants.
Consider the end to end customer journey with a 'customer first' mentality in the development of email campaigns and identify opportunities to personalise the participant experience in all relevant communications.
Ensure each customer audience receives the right communications in terms of quality and frequency.
Track key KPIs of email campaigns to report back to the business on performance, i.e. open rates etc.
Adhere to the necessary campaign governance processes and ensure data cleanliness within customer data.
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