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Digital Content Assistant in Reading

Job description

Role: Digital Content Assistant
Primark.com launched in 2013 and has since established itself as the go-to site for fast fashion editorial, with up to 3 million visits a week. The site delivers acclaimed editorial content to 11 different countries, in seven different languages.
Purpose of role: We have a fantastic opportunity for a talented fashion writer to join our online editorial team. This exciting position offers the chance to develop our daily fashion and lifestyle coverage. Key responsibilities include writing engaging, on-brand, editorial content and informative copy, working to tight deadlines and being an outstanding team player.
Reports to: Digital Content Editor

Key Responsibilities:

  • Ensuring the brand 'tone-of-voice' reflects the customer in all features, while creating engaging content.
  • Develop the look and feel of editorial content, targeting the correct audience for the brand and drawing in new consumers.
  • Work closely with the in-house buying and merchandising teams to push products online for sale in-store.
  • Work closely with the wider digital and creative team to ensure ‘one voice’ across all seasonal campaigns and daily reportage, help edit campaigns, upload images and develop the look and feel of the site.
  • On going site quality control, ensuring all copy, images and content are accurate and of a high quality.
  • Work to strict daily deadlines
  • Support the fuller digital team in relation to the overall site content management and supporting processes
  • Help plan and pitch engaging and relevant copy with the team
  • Work as part of a cross functional team to deliver on site elements of larger scale integrated campaigns with Social Media, PR Team and Creative Team

We’re looking for an entry level fashion writer with real of passion and talent. This role would suit someone a keen eye for grammar, a passion for words and a love for fashion. So, if you’re up for the challenge and want to work in a busy but supportive & rewarding environment, this could be the role for you.
Knowledge, skills experience:

  • Degree educated. Preferred degrees include English Lit, Journalism, or Fashion journalism
  • Experience in an on-line environment.
  • Previous experience using CMS preferred
  • Excellent written English
  • Industry experience
  • A proven ability to work quickly and efficiently with accuracy and attention to detail
  • Time keeping and ability to meet deadlines
  • Sound knowledge of fashion, fabrics and brands
  • Ability to work in a team
  • Excellent organisational skills
  • Strong knowledge of social media channels
  • Photoshop skills
  • Basic Photography Skills
  • Basic Experience with CMS systems
  • Pro-active work attitude willing to get involved in a wide range of projects.
  • Awareness of online metrics and analytics

Extra information

Type of Job
Full UK/EU driving license preferred
Car Preferred
Must be eligible to work in the EU
Cover Letter Required

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