The CANDIDATE:
The ideal candidate is a B2B digital marketing manager able to work with a range of clients on their digital marketing campaigns. As a manager level professional with broad B2B marketing knowledge, you will have a well formed strategic and execution focused skillset. You will be someone who can both plan an effective, targeted campaign, but also build and execute activities for different channels. And you'll be excited about doing this for a number of different clients giving you variety and a guarantee that no day will ever be the same.
You will know your way around ad platforms (particularly LinkedIn), understands the principles of SEO, be excited about writing clear marketing copy, have an appreciation for account-based marketing, and be comfortable with inbound marketing and automation activity.
You'll be ready to dive in and get your hands dirty and act as the digital marketing manager for your allocated clients, operating very much as an extension to their teams.
You will work directly with activation tools planning campaigns, writing copy and implementing them taking responsibility for performance.
You'll enjoy the support of our wider team, but you will use your own knowledge and expertise to shape the work we do.
Naturally analytical and always hungry to uncover new tools, new tactics, new methods to accelerate the performance of B2B marketing programmes and campaigns for your clients. You'll be driven, be passionate and want to take advantage of all the self-development opportunities we provide. Nothing will give you greater satisfaction than your achievements for your clients.
You're most likely to have done this for a b2b company working in-house, or maybe within an existing agency. Your attention to detail will be high, you will be quick to learn and you'll have good, provable experience in a similar environment with at least 2 years in a similar role. Most of all you will be a positive, proactive person who is personable and excellent with people at all levels of an organisation as you will represent Velo daily in this client-facing role.
We'll provide a challenging role, in an agency which is small enough that everyone's voice is heard, but large enough to do mighty work. With a generous training budget, and the chance to work directly with clients that span the great and the good of B2B, every day will be different.
THE AGENCY
B2B marketing agency with an enviable client list. With a tight team of 25, they create and build beautiful websites packed with original photography, video and words. They get the right people to visit them using search, social, display and email. A close-knit team, who are prepared to get their hands dirty and work closely together to make things happen.
They're ranked in the top 30 in the Drum's digital census of top agencies and B2B Marketing Magazine listed us as a top 5 agency for their size/type. Their fantastic client list is made up primarily of large professional services B2B companies.
Although diverse and varied, it is always fast-moving. In every case, they provide real expertise coupled with excellent client service that makes many choose them as their preferred agency year after year, and it is why we were shortlisted in the annual Recommended Agency awards ranking near the top of 8,100 UK agencies based on real client feedback.
RESPONSIBILITIES:
*Day-to-day planning, execution and management of marketing tactics across a wide range of clients, encompassing brand awareness, demand generation, nurturing and partner marketing activities.
*Tactics will include a wide mix, including SEO, paid search, paid social (particularly LinkedIn), display advertising, email marketing, content marketing, event marketing, social media management, conversion rate optimization, print advertising and third-party advertising.
*Writing copy for social and search ads, print ads, landing pages, banners, emails etc with the backing of an in-house content team for larger projects.
*Utilising reporting and analytics tools such as Google Analytics, HotJar, Google Data Studio etc. to assess, manage and improve marketing performance.
*Day-to-day project management; creating briefs, timelines, scheduling work, managing billing and production.
*Direct management of clients to ensure effective roll out of marketing activities and monitoring of performance.
*Work closely with creative studio including design, development and video teams to produce assets for marketing activations.
DESIRED EXPERIENCE:
*Previous experience in B2B marketing essential - either client side as Marketing Exec/Specialist/Manager or agency side.
*Strong tactical arsenal - have demonstrable experience of being hands-on with a wide mix of tactics. Experience running ABM programmes/campaigns highly desirable.
*At ease with marketing tools and technologies - Google Analytics, Adwords and LinkedIn platform knowledge essential. Experience of working with other ad platforms and marketing automation tools desirable.
*Previous experience planning and coordinating a studio to design and development of marketing content and advertising assets.
BENEFITS:
Following 6-month probation, the company offers:
*Training: dedicated training budget agreed by you and your manager, so you can steer your own CPD
*31 days holiday: plus additional Day off for your birthday. Ability to "buy" extra holiday and additional holiday granted for long service.
*Schemes: Stakeholder Pension, eye-care scheme, ride to work scheme, travelcard loan scheme, childcare vouchers.
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