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Competitor Analysis and Market Research Internship @ Blis - WFH

This will be Blis’ 3rd time when we participate in the STEM work experience program with Workfinder to support female students at the beginning of their journey into a career in tech industries. Workfinder organises such programs once or twice a year - the October one is a tribute to Ada Lovelace Day that happens on October 13th, which is an international celebration of the achievements of women in science, technology, engineering and mathematics.

What are you going to do:

Advertising industry for the last couple of years has been challenged with multiple changes being introduced as a response to new privacy legislation, such as GDPR in Europe, CCPA in the USA, and many more. One of the most impactful ones for Blis is the introduction of new features within Apple’s new version of their operating system, iOS14. 

The two major changes that will impact Blis are: 

  • Precise/Imprecise location tracking set up within the mobile application 
  • Required opt-in for using IDFA (ID for Advertising) for tracking users across mobile apps 

As a result of the above, the capabilities to recognise users behaviours will be significantly reduced, making it more difficult to target people with the advertising that is the most relevant to them. 

We are keen to understand the wider industry response to these changes, as well as our competitors’ stance and plans to counter-balance the limited capabilities.

What we offer:

  • You will be provided with a full project brief, detailed schedule of expected activities, guidance on how to complete activities and support throughout your placement with us.
  • Building a report outlining the changes how the industry is talking about it (wider impact on revenues).
  • Building a detailed competitor analysis their stance/point of view, and if possible, their response plan.

What we ask:

  • You should be registered as a university student
  • Must be self motivated to work from home
  • Must have access to WIFI & a laptop
  • Must be willing to learn new skills & activties

Apply

Are you the perfect candidate? Click the button 'apply now' and we'll contact you as soon as possible!

Extra information

SALARY: Unpaid - Excellent opportunity to gain valuable work experience

LENGTH OF PLACEMENT: Two weeks

START DATE: 12th October

LOCATION: Remote (Anywhere in the UK)

Status
Closed
Education Level
University
Location
Nationwide
Working hours per week
20 - 30
Type of Contract
Internships, Graduate Internship, Placements, Work from home
Responsible for
By participating in the program, Blis has an opportunity to show our support in diversity in a work environment, especially in tech, as well as a chance to promote Blis as a good place to work and seek new talents.
Profession Sub-category
Project Management, Online Marketing
Full UK/EU driving license preferred
No
Car Preferred
No
Must be eligible to work in the EU
No
Cover Letter Required
No
Languages
English

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