Paid Social Junior Associate

Job description

Think you have what it takes to join our data-driven Paid Social team? We’re looking for curious individuals with a knack for thinking outside the box.The role would be starting in January 2021.We welcome new joiners from all backgrounds; you can be freshly graduated, someone with an apprenticeship or a person looking for a change of career. We're open to anyone who’s passionate about Paid Social and can display that passion and research throughout the interview process.Paid Social marketing is not the same as organic social marketing. Paid Social is an amazing platform for advertisers to pinpoint and target specific audiences, whilst showcasing creative and engaging ads across a variety of ad formats. Facebook, Instagram, Twitter, LinkedIn and Snapchat make up the core of our social advertising platforms here at Merkle, enabling us to reach diverse yet relevant audiences across every demographic for our huge range of clients. Receiving performance data in real time means we can analyse, report and optimise campaigns to drive the very best performance against our client KPI’s, feeding into real business goals and successes.Life as a Paid Social Junior Associate at Merkle- Training. From your first day you will embark on our extensive training programme. You will quickly be introduced to Paid Social through in-person or virtual classroom sessions, online training and various workshops. You will be assigned a coach who is dedicated to your learning and will assist you with any questions you may have. Everyone learns at their own pace and your coach is there to support you throughout your training!- Platforms. We are lucky enough to have connections with all the major social media platforms in the industry (Facebook, Twitter, Instagram etc). Additionally, we also work closely with Snapchat, LinkedIn, Tiktok and Pinterest! Each of these platforms can be used for different purposes, so it's your job to identify whether a platform’s targeting options and capabilities match the requirements of your clients. For example, Facebook is a very useful platform to utilise as it has a great reach, and you are able to look at user’s interests - whereas LinkedIn has much better Job Title targeting capabilities. You will also assist your clients with your extensive knowledge of a variety of different ad formats, and how these can be used to best benefit your clients.- Data. As this is a Paid Social role and not an organic social role you will be able to track the progress and performance of your campaign. Within this you will work with your client to ensure relevant tracking is implemented on their website. For example, how many purchases of a product have taken place! This will ensure that the success of your campaigns can be accurately measured, and will provide you with the data required to further optimise your campaigns. You must therefore be happy working with data to understand what is working within your campaigns and what you can improve. It will be your job to report this back to the client, likely on a weekly basis. You will also be working with large data on Microsoft Excel and potentially Data Studio, and will receive training to provide you with the tools to do so successfully!- Clients. You’ll develop and maintain strong, professional relationships with your clients. Quickly you’ll be given responsibility to be in regular contact with them through a variety of mediums; email, phone and in-person meetings / reviews. In addition, you may also have quarterly meetings with your clients to look at further trends and plan next steps. In partnership, you’ll work towards achieving the very best performance for their Paid Social advertising.- Connections. We have excellent relationships with the social media platforms. It’s essential that we keep up to speed with the latest developments and innovations in the industry, so you can expect to attend internal and external events. Clients look to us to be a fountain of knowledge when advising on strategy and updates.- Happiness. It’s hard to overstate the importance we place on employee happiness. We want all our employees to enjoy coming to work in our offices (which we’re rather proud of!) as well as working in a super-friendly and supportive team. At Merkle, everyone has a voice and a part to play in driving the organisation forward.For more info on the role from one of our current employees, please see the attached blog post below:https://(url removed)/sr-company-attachments-prod/59c52fbde4b0114c74c8d624/84a635c7-00bd-(Apply online only)f-c4ed86bf90f4?r=s3

Extra information

Status

Closed

Education Level

Other

Location

London

Working hours per week

4 - 40

Type of Contract

Full Time Jobs

Profession type

Training

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English