Customer Insights Intern - EU Market

Job description

What began almost 50 years ago with a collection of ties has grown into an entire world, redefining the American style. Ralph Lauren has always stood for providing quality products, creating worlds and inviting people to take part in his dream and his lifestyle. Building on the brand’s continued success, Ralph Lauren is multiplying the initiatives to further strengthen its European presence with a strategy geared towards locations that reflect the vision and philosophy of the Ralph Lauren brand.

We are seeking a passionate and highly motivated individual to join the Omni-Channel European Customer Insights team. Reporting into the Customer Insights Senior Manager, the successful candidate will be responsible for supporting the Analyst in the execution of quantitative and qualitative customer analysis on all EU direct to consumer channels (Retail, Ecommerce and Outlets) and on the application of AI advanced clustering models.

RESPONSIBILITIES

CUSTOMER REPORTS AUTOMATION

Support in automating and running the customer reports on a recurring basis for Retail, Ecommerce and Outlets to support Senior Leadership decisions

- Customer Performance Reports: recurring view on the performance of different customer value segments, on customer acquisition and retention, on brand and store purchases and on customer profiles

- Satisfaction Reports: recurring view on the customer and browser’s profiles and demographics, on drivers of satisfaction and on barriers to purchases

DEEP DIVE CUSTOMER PERFORMANCE ANALYSIS

Execute customer performance deep-dive analysis to address key Business questions and challenges

- Quantitative, transactional based analysis: specific profile, segment, channel or store performance analysis from a customer standpoint to support the understanding of new Business challenges

- Qualitative based analysis: find additional possible explanations for Business challenges within the current set of qualitative feedback from customers and browsers

ANALYSIS ON THE APPLICATION OF ADVANCED AI CLUSTERING MODELS

Reporting on the new advanced AI CRM program results (Email targeting) and advisory from a high level customer standpoint

- Assess the customer performance and incremental value long term of the AI programs

- Flag improvement areas to the CRM team

- Support in developing long term tracking reports on customer segment migrations

KEY REQUIREMENTS

Educational Qualifications

- Educated to degree level in a numerate subject, e.g. Mathematics, Engineering, Statistics, Physics, Chemistry

Previous Experience

- A first experience in Consulting, Finance, Customer Insights

- A background in using data within marketing and/or CRM, in a Fashion/Luxury environment a plus

Person Specification

- Proven analytical skills with the ability to collect, analyze and disseminate significant amounts of information with attention to detail and accuracy

- Experience in manipulating data through advanced quantitative methods: data models, statistics

- Excellent planning and organizing skills with a drive for results, problem solving and action oriented

- Team player with excellent interpersonal and communication skills (both verbal and written)

- Quick learner, with a taste for discovering new softwares and spotting data inconsistencies

Software Experience

- Fully fluent in MS Office applications, especially Excel and Powerpoint

- Experience in SQL and Tableau tool a plus

Extra information

Status

Closed

Education Level

Other

Location

London

Working hours per week

4 - 40

Type of Contract

Full Time Jobs

Profession type

Training

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English