Account Based Marketing Lead in London

This fantastic, independent marketing agency are looking to further expand their dedicated ABM team to play a pivotal role on a high-profile technology brand.

Key responsibilities of the role:
- This is a diverse role where you will be responsible for supporting on client marketing strategy, from an ABM perspective
- Devising appropriate content marketing solutions to bring your marketing strategy to life
- You will be supported by an in-house studio team and writers, but you will be creating short form content as required.
- You will be working closely with your client, managing multiple stakeholders, to ensure strategies are appropriate and delivering as required.
- You will also be incorporating marketing tech into your approach, but not implementing this activity.
- You will also be conducting relevant research into target accounts and industries, understanding the appropriate tone of voice and how to ensure campaigns are appropriately personalised.

Key skills required:
- To be considered for this role it is essential that you can bring prior experience of working in a role focused on account-based marketing, and an understanding for this space.
- Most likely you will be looking to further your career within ABM and are looking for more responsibilities and to take the next step.
- You will also be strong at managing client relationships and presenting to clients, having had experience of this previously.
- You will also be able to demonstrate prior copywriting experience.
- Any prior experience of using marketing automation tools such as Marketo or Eloqua would also be advantageous

This is a brilliant role to really have an impact with a global tech brand, within a thriving organisation, which offers lots of scope for travel when travel is permitted.

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