International Brand Manager in null

Job description

***MANDARIAN SPEAKING CANDIDATES HIGHLY DESIRABLE BUT NOT AN ESSENTIAL SKILL***

***Business will consider candidates who have come from an FMCG business or businesses with a big online/ecommerce focus****

Hampshire based 1-2 days per week, the rest from home.

The Organisation

We have partnered exclusively with a Global FMCG nutrition brand who are looking to recruit an International Brand Manager into their growing team. This is a newly created role, with full ownership of all brand activation across China and Vietnam. This business sells into retail channels, but a huge part of their revenue is generated through ecommerce, so the ideal candidate will have a strong understanding of digital, social and online marketing.

The business is highly entrepreneurial and fast-paced, with a collaborative and inclusive culture.

1. Lead the development of the annual marketing plan in line with the local market strategy

• 1.1 To develop a Consumer and shopper activity plan designed to drive delivery of the KPI’s set out in the brand strategy and / or the annual operating plan for selected markets as agreed with the Marketing Manager and Regional Managers
• 1.2 To work alongside the Regional Manager to identify appropriate distribution/range/price opportunities for the brand in the market

2. Provide ongoing consumer/brand insight to support the development of the local market strategy

• 2.1 Lead the understanding of the competitive environment, developing implications providing the appropriate input into the local brand strategies and the commercial plans
• 2.2 Maintain an understanding of the touch points in the market, their trends and effectiveness and their relevance
• 2.3 Source and manage the relationships with marketing and research agencies both in the UK and in the market

3. Lead and manage delivery of all aspects of the annual marketing plan

• 3.1 Work with the local market team to agree marketing plan laydown to drive delivery of the financial plan
• 3.2 Develop appropriate brand selling stories and support the Regional Manager on category selling story development
• 3.3 Track delivery of the marketing plan against agreed milestones and all relevant consumer / shopper / trade KPI’s in all aspects of the marketing mix
• 3.4 Carry out post activity MROI and systemise learnings for future planning
• 3.6 Support the local team through marketing presentations to both the distributor and trade as necessary

4. Creative development

• 4.1 Manage the creative process locally and develop all appropriate materials in delivery of the marketing plan to include key visuals, point of sale material, digital and print media, PR along with any additional touch point needs as agreed in the marketing plan
• 4.2 Manage local websites, developing and maintaining content whilst ensuring appropriate data protection and network security policies are fully adhered to
• 4.3 Sign off final artwork, brand guidelines and marketing materials for the region, ensuring consideration given to stakeholder feedback

5. Agency and supplier management

• 5.1 Investigate and source appropriate agencies and suppliers in support of marketing plan development and execution
• 5.2 Develop appropriate agency briefs, liaising with key stakeholders as appropriate
• 5.3 Ensure supplier set up and approval processes are carried out in line with policies and procedures and all suppliers are ethically audited and maintain log of status

6. New product development

• 6.1 Identify appropriate new and existing product development opportunities, deploying appropriate research techniques and to considering both market specific needs as alongside assessing suitability of global new product development initiatives
• 6.2 Initiate and manage all NPD through the gate process
• 6.3 Develop copy and sign off artwork as appropriate, ensuring full compliance for products and marketing communication with local regulatory frameworks

Extra information

Status

Closed

Education Level

Other

Location

null

Working hours per week

4 - 40

Type of Contract

Casual / Part Time Jobs

Profession type

Advertising / Marketing / PR

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English