Work as a Group Loyalty Manager in Hertford
An exciting new role has arisen with this expanding out of town destination retailer.
You can essentially based at anyone of their larger site.
The key requirement of the role is to analyse the purchasing habits of their customers to generate weekly product initiatives, delivered via the companies Club mailer to appeal to their 1.2m members, thus increasing the frequency of their store visits and average basket spend.
The role will include: -Emails to the companies database
Planning of mailer schedule and liaising with department heads & category managers to ensure a holistic and commercially minded approach to the balance of departments, messages, and products throughout the year.
Reviewing data on mailers such as open rates, click rates, unsubscribes & bounces to ensure emails are delivered correctly and identify successful mailers
Reviewing data on offers featured in the mailers to assess take-up and success.
Organisation and production of all Club mailers
Sourcing images from departments or Design studio
Writing/re-writing copy for mailers to suit the companies voice and mailer style
Ensuring all DC offers are loaded with RST in time for mailer launch
Checking all linked content, and store listings are correct, working, and effective.
Managing engagement within the companies teams & with customers
Production and administration of relevant reports for use by Store Managers and CSMs to measure their success vs group and coach their teams, using metrics including:
Swipe rate (loyalty transactions as % of total transactions)
Conversion/signup rate (new signups as % of non-loyalty transactions)
Member lapse rate (% of members who have not scanned their card in 12 months)
Member activity rate (% members who have used their card within set period i.e. monthly)
Net membership growth (signups
lapsed members as % of total membership)
Average loyalty spend vs average non-loyalty spend.
Average transaction count per member within a set period i.e. monthly/annually
Analysis of loyalty data by centre to identify weaknesses and opportunities within the group to ensure a holistic delivery of the DC and data integrity
Analysis of operator scanning rate report to assist centres in identifying weak team members skewing their data
Analysis of all available reports to identify new ways to enhance our delivery of the DC
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