Digital Marketing and e-Commerce

Job description

Summary of role

• Generate and update website content (products, content, promotions).
• Help to build traffic & sales via the website and our retail website.
• Plan, define and implement website changes and functional improvements
• Monitor key performance indicators on the website and develop plans to improve them

Key Experience

• Understanding of the disciplines required to drive traffic to retail websites (ppc, email marketing, link generation, online pr, SEO, offline marketing and pr, etc)
• Understanding of order management/customer fulfilment in an e-commerce context
• Experience using packages like Excel and Photoshop would be an asset
• Computer literate and understanding of basic web technologies (FTP, browsers, basic HTML, data files)
• Previous experience of website or e-commerce CMS
• Basic understanding of Google products such as Webmaster Tools & Analytics would be desirable

Detailed responsibilities would include:

Website

• Update product information and content on the website
• Create banners, images, promotions etc for display on the website (using products like Photoshop)
• Update content managed areas (copy & artwork)
• Liaise with internal resources regarding the day to day management of the website
• Evaluate approaches & strategies to improve website sales conversions & customer engagement

Marketing

• Understand and develop sources of traffic (& the factors that influence it): email, SEO, PPC, affiliates, social media, catalogues etc
• Investigate, evaluate and assess new ways of generating additional traffic/orders

Measurement

• To meet and exceed all agreed performance objectives (sales, conversions, engagement)
• Continuous improvement of customer satisfaction
• Meet internal service levels for website activity and management
• Maintaining an excellent level of service to the business

Extra information

Status

Closed

Location

Manchester

Type of Contract

Graduate Jobs, Casual / Part Time Jobs

Profession type

ICT, Retail

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

Yes

Cover Letter Required

Yes

Languages

English