Social Media & Marketing Assistant

Job title: Social Media & Marketing Assistant, Zipcar UK

Location: Hybrid: 4 days office and 1 day from home (Victoria, London)

Position: Full Time

About Zipcar

Zipcar is the world’s leading car sharing club. We give members on-demand access to drive cars by the minute, hour or the day – all unlocked via our app. Put simply, we’re on a mission to make city living simpler, smarter, cleaner and greener.

The ideal candidate will be a proactive self-starter wanting to make their mark on our external and member communications whilst working alongside a small, collaborative team. This is a hands-on role, requiring creativity alongside a willingness to take initiative and get stuck in.

Responsibilities:

• Own the ideation and creation of content for all organic social media channels, from filming and editing to the captioning of social posts
• Work with the Head of Marketing to devise the overarching social media content strategy
• Own the creation of the content calendar and scheduling of posts across all organic social media channels
• Lead on influencer content creation to be used across organic and paid social media
• Produce regular social media performance reports, including setting benchmarks and targets across all platforms
• Plan, shoot and edit social videos to be used across Zipcar UK’s advertising on social media (Meta, TikTok, YouTube).
• Collaborate with the Paid Media Marketing specialists to set live own and partner content on paid social media channels
• Community management alongside the marketing manager and member services team to ensure a consistently high level of communication to all members
• Support marketing team throughout the process of creating brand assets. Including briefing and organising photo and video shoots, as well as various other creative projects
• Support wider marketing team with content creation including for email and website
• Sourcing marketing partners and assisting with the delivery of partnership campaigns

Required skills:

• Bachelor’s degree, or equivalent, in marketing, business or a relevant field is preferable
• Prior experience working in a marketing or social media-based role is preferable
• Excellent creative skills and an innovative mindset, with prior knowledge or willingness to learn Adobe Creative Cloud tools
• In-depth knowledge of, and experience on social media platforms eg. Instagram, Facebook, YouTube, TikTok
• Ability to plan, shoot and edit – generally produce – high quality, creative and on-brand social media assets (photos, videos).
• Excellent communication skills across a variety of stakeholders, both written and verbal
• Can-do attitude with a willingness to roll up your sleeves and get the job done!

Benefits

• 25 days holiday per year + bank holidays (pro-rated)
• The opportunity to work in a collaborative team
• Fun and friendly organisational culture
• Hybrid home and office working