Comms Platform Operations Specialist in London Area

Job description

Comms Platform Operations Specialist

13 weeks contract

London, UK (2 days onsite, 3 days WFH)

- Campaign Execution: Plan, create, and launch CRM campaigns across diverse channels,

including email, SMS, push notifications, content cards, in-app messages, and more, using

Braze or Salesforce Marketing Cloud. Demonstrate a strong understanding of webhooks

and the ability to build and segment audiences for seamless integrations with third-party

platforms for direct marketing and other use cases. Maintain an awareness of company

risks and threats.

- Personalisation: Experience in writing and editing Liquid language scripts to create

dynamic, scalable campaigns with connected content tailored to individual user needs.

- Campaign Automation: Design and implement automated workflows and Canvas Journeys

for customer segments, leveraging behavioural insights, lifecycle stages, and other criteria

to ensure timely, relevant, and personalised delivery.

- Data Management: Collaborate with the audience and data team to define requirements for

segmentation and personalised content. Ensure data accuracy, proper segmentation, and

effective tagging to optimise targeting and campaign performance. Support compliance.

- A/B Testing & Optimisation: Execute campaign orchestration processes to effectively

support A/B testing of key campaign elements, including subject lines, messaging, timing,

and more. Leverage data insights to refine and optimise future campaigns for improved

performance.

- Proofing and Testing: Test and proof campaigns prior to launch, ensuring robust analytics

tracking is in place. Adhere to best practices for vanity URLs, GA parameters, and perform

end-to-end testing to guarantee an optimal customer experience.

- Reporting & Analytics: Track and monitor campaign performance metrics, such as

deliverability and key KPIs, ensuring volume targets are achieved while identifying

opportunities for improvement.

- Documentation and Governance: Maintain a comprehensive and up-to-date suite of documentation, including change logs and version control, to support transparency and operational efficiency.

- Collaboration: Partner with cross-functional teams, including marketing, product, customer

support, and data analytics, to align on campaign objectives and messaging strategies.

- Troubleshooting: Proactively identify and resolve issues related to campaign execution,

delivery, or customer segmentation, ensuring seamless operations.

- Compliance & Best Practices: Ensure all campaigns comply with data protection regulations (e.g., GDPR, CCPA) and adhere to industry best practices for email marketing and CRM operations. Support audit requirements.

- Agile Methodology: Demonstrated experience working within Agile frameworks, including

Scrum and Kanban, to deliver high-quality results in a fast-paced environment.

Extra information

Status

Closed

Education Level

Secondary School

Location

London Area

Type of Contract

Casual / Part Time Jobs

Profession type

Logistics jobs

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English