Lead Strategist (TikTok Shop)

Job description

Turn brands into TikTok Shop category leaders.

At Social Tale, we don’t just manage TikTok Shops, we build category-dominating ecosystems.

As our TikTok Shop Lead Strategist, you will be the driving force behind some of the fastest-scaling DTC brands in the world. With full ownership of performance and a pod at your side, you will architect and execute growth strategies that take brands from great to unbeatable on TikTok Shop.

This is not a side-channel role. This is an opportunity to build household names on the most disruptive commerce platform of our time.

What You’ll Own

• Full P&L ownership across TikTok Shop, including revenue, margins, and growth

• End-to-end growth playbooks across creative, affiliate, LIVE, and paid strategies

• Leadership of a pod including affiliate coordinators, media buyers, and creative strategists

• Creator ecosystem building, including recruiting, briefing, and scaling high-performing creators

• A promotions engine to run campaigns, flash sales, and viral product drops

• Weekly client leadership, including insights, roadmap updates, and strategic recommendations

• Daily shop excellence, including listings, approvals, optimisations, and campaign setups

• Performance analysis to monitor GMV, ROAS, CVR, and pivot quickly with data-backed decisions

• Trend leadership, including algorithm shifts, beta features, and early adopter advantages

• Collaboration with senior leadership to scale agency-wide strategy and processes

You’re a Fit If You:

• Thrive on ownership and accountability, and treat results as your scoreboard

• Have scaled e-commerce brands and know how to turn strategy into execution

• Can inspire internal teams and creators through clear leadership and direction

• See TikTok as a cultural ecosystem, not just a content channel

• Balance commercial decision-making with hands-on action

• Enjoy solving problems fast in a performance-led environment

Requirements

• 5+ years in e-commerce, performance marketing, or marketplace growth roles

• Proven track record of revenue scaling in an agency or performance-driven environment

• Experience managing TikTok Shop or platforms such as Amazon, Walmart, or Flip

• Strong background in creator partnerships, affiliate campaigns, and UGC strategy

• Excellent communication skills with the ability to lead both client and team discussions

• Strong analytical instincts with a data-first approach to decision making

• Familiarity with TikTok Seller Center, Google Sheets, Airtable, Slack, Klaviyo (bonus)

• Passion for TikTok culture, social commerce, and emerging trends

Benefits and Perks

• Leadership growth track with structured mentorship

• Flexible hours to work when you perform best

• Access to top e-commerce and marketing conferences (fully covered)

• Early access to TikTok beta features and platform partnerships

• Referral bonuses for every brand you bring into the agency

• Paid learning and development, including courses and certifications

• Personal brand incentives to support your own thought leadership

Ready to turn TikTok Shop into your playing field?

• If you want to build some of the highest-performing TikTok Shops in the world and define the future of commerce, we want to hear from you.

Extra information

Status

Closed

Education Level

Secondary School

Location

United Kingdom

Type of Contract

Casual / Part Time Jobs

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English