CRM Analytics Manager in Peterborough

175 years ago, our founder Thomas Cook began this company with a vision to ‘broaden the mind of others and break down the partition walls of prejudice.'

Once describing himself as ‘the willing and devoted servant of the travelling public,’ Thomas Cook was a true pioneer of the travel industry, opening up a world of new destinations and new travel experiences to everyone. By obtaining the best services and prices for his customers, he laid the foundations of the company that still bears his name today.

Thomas Cook is now one of the world’s leading leisure travel groups, supported by around 22,000 colleagues and operating from 15 countries.

Our vision today remains true to Thomas Cook’s ambitions - to be the world’s most loved holiday company.

CRM Analytics Manager

Competitive Salary

Peterborough

About the role

An exciting opportunity for a CRM Analytics Manager has arisen within our Marketing Department in Peterborough. The main purpose of the role is to optimise all targeted marketing activity for Thomas Cook such that it delivers the highest possible customer relevance and return on investment through the utilisation of insight, analysis and statistical techniques.

About the Department / Team

Our ‘sunny heart’ logo reflects our passion for putting customers at the heart of everything we do. The rebrand was a big step forward in our transformation, but we are still striving to move things forward in everyway that we work. We’re personalising our communications, driving our marketing strategies from within and working transparently.

Key Accountabilities / Responsibilities

Our ideal candidate will setup, run, monitor and optimise a set of statistical models for the optimisation of Thomas Cook marketing activity including email, direct mail, onsite personalisation, and inbound marketing. As well as providing the necessary analytics and customer insight expertise for the analysis and optimisation of customer retention/loyalty initiatives. As well as the following:

• Implement robust propensity models based on rigorous statistical analysis and application of our customer data, using insight to interpret the data appropriately.
• To monitor the performance of all models to ensure performance is as intended, and adjust accordingly to results.
• Design and implement through the rest of the CRM team a framework for the testing of direct marketing activity, deploying design of experiment principles where appropriate.
• Advise the Head of CRM on developments in analytics technology, and assist in design of a analytics roadmap for the UK business.
• Communication of model design, dependencies and performance to a wide range of business stakeholders, using simple language, pen portraits or other communication approaches to ensure the models are understood and utilised in the way they were intended.
• The potential for future direct management responsibility subject to business case being established through proving the value of analytics.

Skills and Experience

As a CRM Analytics Manager you will have extensive knowledge of analytics tools such as R, SAS, SPSS (preferred SAS) as well as extensive data manipulation experience (SQL/SAS). You will possess an in depth knowledge of statistical analysis, segmentation methodologies including propensity modelling, decision trees and clustering. You will also have exceptional aptitude for data analysis and creative problem-solving coupled with excellent numeracy and analytical skills.

You will have experience of working for a digitally focussed business, utilising data sources such as high volume web log data and commercially savvy and results orientated.

Preferred:

• Experience of using Google analytics or other digital analytics tools.

Life at Thomas Cook is fast-paced and full of opportunities. We’re a leading international travel company that believes in empowering our people, so when you join us, you’ll be given the chance to create, learn and innovate. You’ll also be given the support and training you need to develop your career in the direction you choose.

As you might expect, our holiday benefits are something special. We’ll give you an allowance towards your holiday every year, depending on how long you’ve been with us.  There are also special last minute employee deals, which give you the opportunity to pick up a holiday at an outstanding price. Working for Thomas Cook, you can travel the world for less.

We also offer a flexible benefits package that gives you a range of options to ensure your benefits match your lifestyle.