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Senior Communications Manager - L'Oreal Paris (Maternity Cover)

Job description

SENIOR COMMUNICATIONS MANAGER

-Develop and drive IMC campaigns for key launches alongside BBLs and Head of Digital for 360 plans encompassing comms/PR, influencers, digital and social.

-Own & manage brand comms calendar; major launches, no clashes on messaging and go-live etc

-Budget management (comms, events, social) by brand and category.

-Crisis management alongside corporate comms (Animal testing, celebrity ASA, colorants issues etc)

-Central ownership of social calendar; ensure daily content being posted equally amongst categories. Ensure utilisation of studio 9 by SBM’s, creating seasonal/always-on / hot content for l Twitter, FB and that no clashes / cannibalisation of posts between categories. To be discussed in weekly/bi-weekly IMC tribe meetings with SBMs

-Manage and lead bi-weekly IMC tribe meetings with Digital and SBMs. (Sharing learnings, align on upcoming launch elements to feed into content calendars etc, brainstorms etc)

 

-Own central monthly EMV reporting & analysis. Identifying competitor wins, learnings, opportunities for new influencer outreach to up weight EMV.

(Whilst Tribe Dynamics is at a total brand level it makes sense for this to be centrally managed. Once the category roll-out comes we can look at the SBMs owning this)

 

-Own spokesmodel relations with agents (shoot logistics, campaign approvals, event logistics, contracts etc)

-Talent agent relationship lead for the brand (Beauty squad contracts, deliverables per category, agent relationships. Eg Redhare, Gleam, Kameleon). Beauty Squad strategy, new additions etc

 

-Own senior level media relations (Beauty Directors, Editors, online news writes, showbiz desks etc)

-Oversee brand events & eventing strategy eg Cannes, PFW, Barber Club

-Guardian of the brands image (creative/visual ‘outputs’ to a high enough standard (eg. Event production, invitations, press releases, content).

 

-Own DMI relationship with IMC team. Share local activations, learnings, opportunities etc.

- Seeking out new opportunities of partnerships – identifying new talent we should be working with etc

 

-Lead on total brand/corporate campaigns or activations. Eg; Princes Trust and manage the brands relationship with them

-Manage Assistant Comms Manager & PR assistant


Further Information

Full UK/EU driving license preferred
No
Car Preferred
No
Must be eligible to work in the EU
No
Cover Letter Required
No