Retail Development Executive

Job description

Role Type

Permanent

39hrs p/week

• Monday to Thursday – 8am to 5pm
• Friday – 8am – 4pm

You may be required to work outside normal hours or on additional days, depending on business needs.

Reporting to

Senior National Account Manager

Who We Are

It’s an exciting time to join us!

We’re selling more power tools, in more places, to more people than ever before. We’re a $80+ million family-owned business operating in more than 27 countries, with offices in the UK, US, France and China.

With a rich history and exciting future, Evolution aspires to build on our well-earned reputation and become one of the great iconic brands in the power tools market.

You will play a critical role in making that vision a reality. We are proud that our Head Office is located in Sheffield, the ‘Steel City’, and is the nerve centre of our global business and home to support functions that drive and support our global growth since 1992.

As a company we have a unique, patented product and exciting future strategic plans to continue our rapid growth trajectory. We are looking for innovative and ambitious colleagues to join us on this journey and have a real impact in taking Evolution Power Tools to the next level.

About the role

This is a fantastic opportunity for the right individual to join our team as the primary instore representative, building strong relationships with retail partners to drive distribution, availability, execution, and sales growth, while feeding valuable insights back into the wider business.

This role is home-based, due to the extent of travel required. The ideal candidate will be based in Birmingham, Coventry or Leicester or surrounding areas.

Key responsibilities include:

Sales Growth

Achieve agreed revenue targets for assigned accounts or regions. Deliver year-on-year growth in key retail channels.

Distribution Expansion Increase

Drive range, space, and stock improvements by increasing distribution, availability, and shelf presence, identifying new listing opportunities, and advising on store-relevant product ranges.

Merchandising Excellence

Ensure excellent in-store execution, with products correctly merchandised to planograms and promotional displays, priced, and presented to Evolution standards, supporting seasonal changes, NPD, branded fixtures and POS implementation.

Promotional Execution

Deliver successful promotional campaigns (seasonal offers, bundles, etc.). Track ROI on promotions and optimise for future campaigns.

Relationship Management

Serve as the main point of contact for stores, building strong working relationships with Store Managers, Shift Leads & Retail Buyers and championing the brand in-store.

Training & Product Knowledge

Conduct training sessions for retail staff to improve product knowledge. Ensure teams understand key selling points and upselling opportunities.

Market Intelligence

Monitor competitor activity and pricing strategies. Provide feedback to marketing and product teams for continuous improvement.

Digital & Omni-Channel Growth

Support online retail initiatives (e-commerce listings, content optimisation). Drive integration between physical and digital retail experiences.

Compliance & Standards

Ensure adherence to brand guidelines and retail standards. Maintain accurate reporting and documentation for audits.

KPI Tracking

Regularly report on sales performance, stock levels, and promotional impact. Use data to identify gaps and opportunities for improvement.

Experience and Skills Required

Essential:

• A highly motivated self-starter

• A collaborative and professional approach

• A problem solver capable of delivering sound logical arguments

• Excellent communication and negotiation skills

• Demonstrable numeracy and analytical skills

• Full UK driving licence

• Ability and willingness to travel

• Ability to work flexibly

Desirable:

• Previous sales experience would be advantageous

• Interest in power tools

The above list is not exhaustive, other job duties may be required.

Remuneration Details

We are committed to developing our people to reach their full potential; we provide a wide range of personal and professional development opportunities throughout the year.

• 25 Days Annual Leave + Bank Holidays

• Day off for your birthday

• Breakfast in the office

• Westfield Health Benefit Cash Plan

• Company Bonus Scheme

• Company Car

• Life Assurance

• Nursery support

• Employee Product Discounts

• Company Leave Benefit (Paid leave for when most needed)

• Charity Focus

• International Exposure

Extra information

Status

Open

Education Level

Secondary School

Location

England

Type of Contract

Full Time Jobs

Published at

01-02-2026

Profession type

Retail

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English