Brand Development Manager - Retail & Wholesale

Job description

Job Specification

Brand Development Manager – Retail & Wholesale

Start Date: April / May 

Location: London-based & Fulham Office

Role: Full-Time Role

About HC Brands

HC Brands is a brand development, sales and consulting partner to FMCG businesses, shaping the next wave of innovation.

We work with with some of the UK's most exciting brands, including Get More Vits, BOS Ice Tea, Nexba, EDMUNDS Cocktails, Kooky & more.

Why Brands Choose HC?

Our portfolio of brand partners sits within curated portfolios that are based on channel and product suitability, enabling our team to engage with buyers with the products they need and want in both retail and foodservice.

The results: Strategic, focused growth, without the cost, delay, management burden or risk of hiring in-house.

Day-to-Day Responsibilities

·     Own and grow each client’s presence in retail across premium retail, wholesale and grocery, driving revenue, distribution and rate-of-sale growth.

·     Take full accountability for delivering monthly and quarterly KPIs, with clear ownership of forecasting, performance and corrective action.

·     Lead expansion across premium and independent retail, building high-value accounts and strengthening HC Brands’ client’s presence across London and key wholesale partners.

·     Develop and execute strategic plans for grocery growth, positioning HC Brands as a trusted long-term retail partner.

·     Lead and manage the field sales team and function, ensuring activity, execution and reporting directly translate into commercial results.

·     Act as the senior retail lead for clients, owning relationships, performance reviews and long-term growth planning.

Payment & Perks

• £40,000 Basic Salary
• Competitive Bonus
• 3% Pension Contributions
• Flexible Work (3 Days a week in office)
• One week work from anywhere per year
• Must be based in London

Why You’ll Love It

• Business has achieved YOY 70%. Growth
• Work with category leading missing driven challenger brands that love working with HC Brands (90% client retention)
• Ownership, support, and space to grow
• Perfect for anyone looking to work with multiple brands

Extra information

Status

Open

Education Level

Secondary School

Location

London Area

Type of Contract

Full Time Jobs

Published at

18-02-2026

Profession type

Retail

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English