Luxury Retail Manager

Job description

Luxury Retail Manager – Piccadilly, London

The Whisky Shop is seeking a Retail Manager to lead our flagship Piccadilly store. This is an exciting role at the heart of the UK’s leading specialist whisky retailer.

We are looking for a commercially minded leader with deep roots in London’s luxury or premium on/off-trade scene.

This role requires someone who can drive sales, build meaningful relationships, and deliver a consistently high standard of in-store experience for our customers.

Key Responsibilities

• Lead and manage the day-to-day operations of the Piccadilly flagship store, ensuring a seamless, elevated customer journey at all times

• Drive sales performance, profitability, and KPIs through clear commercial focus and leading by example.

• Continuously manage, develop and inspire a high-performing team, ensuring excellence in customer service, product knowledge, and sales execution

• Deliver ‘approachable’ luxury hosting, including customer welcome, storytelling, upselling, and closing high-value sales

• Build and maintain strong relationships with high-net-worth clients, collectors, and whisky enthusiasts

• Drive and grow in-store events, positioning Piccadilly as a destination for premium experiences and as a hub for our London-based Loyalty programme Members.

• Oversee high store standards, visual merchandising, and stock management in line with our brand expectations

Skills and Experience

• Minimum 5 years’ experience in a senior retail or hospitality management role within luxury retail or premium environments

• Proven commercial track record, with strong experience managing margins and analysing sales performance data

• Natural salesperson with the ability to engage, upsell, and close across a diverse, high-value clientele

• Established network in London, with an existing client base or strong potential customer address book

• Credibility and confidence working with brands and suppliers, including hosting visits, whisky tastings and events

• Excellent communication skills across phone, email, and WhatsApp, with a focus on building long-term client relationships.

• Entrepreneurial mindset with a proactive approach to business development

• Passion for premium whisky and spirits, with a desire to create exceptional customer experiences

• Confidence and enthusiasm for content creation, with experience across social media channels, is a strong advantage - with the ability to bring the Piccadilly store experience to life digitally

Salary £40,000 - £60,000 depending on experience + discretionary six-monthly bonus

If you think this sounds like you, and are ready to take ownership of one of our most iconic locations, we would like to hear from you.

Extra information

Status

Open

Education Level

Secondary School

Location

London Area

Type of Contract

Full Time Jobs

Published at

22-04-2026

Profession type

Retail

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English