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Earned & Owned Media Manager - Marketing in London

London

Job description

Owned and Earned Manager - Marketing - 2 year fixed term contract – London (with frequent international travel)      

We are currently looking for an experienced marketing specialist to manage marketing roadmaps and cross-market alignment for merchandising, SEO, CRM, social community and content marketing for a large scale channel partnership programme.

This is a great opportunity work with market leading technologies and join one of the largest transformation programmes in the travel industry.

Key accountabilities:

  • Lead, monitor and consolidate sales optimisation through merchandising strategies, ensuring site conversion in line with performance KPIs
  • Consult, track and monitor performance of key merchandising campaigns by market to scale success and course correct where necessary
  • Work with Product and User Experience digital platform teams to analyse and create optimal customer journeys on the site
  • Work with Group Head of Digital Marketing and IT to manage the Personalisation business case including cross-market, cross-functional requirements gathering, solutions selection, system and process integration.
  • Work closely with local markets / segments to define, implement and track cross sell and up sell strategies
  • Partner with local markets / segments to build and deliver a SEO, content marketing and social strategy to drive organic traffic, sales and leads
  • Champion and support best practice SEO (technical and non-technical) in local markets by establishing new processes and identifying strengths and weaknesses
  • Optimise performance and enable test and learn insights by working with local markets to co-ordinate CRM campaigns
  • Work with Group Procurement to ensure efficient cost management of vendor agreements
  • Partner with Group Analytics to establish, track and monitor onsite shopping behaviour and merchandising performance


Skills, know-how and experience:

  • Strong interpersonal and presentation skills – a blend of firmness and conviction with diplomacy, approachability and a constructive attitude
  • Solid experience in owned and earned marketing strategy conception and delivery for major brands (SEO - technical, social and content, CRM)
  • Social media experience with proven track record of driving sale, delivering ROI and dramatically increasing followers and engagement rates.
  • Expert knowledge and differentiated approach to all social channels with focus on Instagram, Pinterest, Facebook and YouTube.
  • Project management skills – highly organised and comfortable delivering multiple complex projects, often at the same time.
  • Able to inspire, challenge and stimulate stakeholders, as well as inform them
  • Strong analytical skills – able to use key tools including Google Analytics, CRM Campaign Management tools and others to measure, analyse, report and act on results
  • Strong digital copywriter, comfortable to brief, edit and critique as well as write content, with proven ability to leverage keyword strategies and keyword research tools

 

Further Information

Location
London
Full UK/EU driving license preferred
No
Car Preferred
No
Must be eligible to work in the EU
No
Cover Letter Required
No

Unfortunately, this vacancy is no longer active

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Earned & Owned Media Manager - Marketing in London

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