Assistant Store Manager

Job description

We’re opening our newest MAAP LaB in London and we’re looking for an Assistant Store Manager to help bring it to life.

This isn’t just retail. It’s a space where cycling, culture and community intersect. Rides, coffee, conversation - all anchored by a premium product experience.

As #2 in store, you’ll partner closely with the Store Manager to lead the team, drive performance and deliver the MAAP experience on the floor.

What you’ll do

• Support the Store Manager in the day-to-day running of the LaB
• Lead from the floor, driving service standards, sales performance and team engagement
• Act as the key escalation point during trading hours when required
• Coach and develop team members through in-the-moment feedback and support
• Execute visual merchandising standards with precision and consistency
• Support roster execution, inventory management and operational processes
• Step into Store Manager responsibilities as required
• Play an active role in delivering community rides, events and activations

What you bring

• Solid retail experience with exposure to team leadership or keyholder responsibilities
• Strong execution focus - you deliver consistently and at pace
• Confident communicator with the ability to coach and influence others
• High attention to detail across product, VM and customer experience
• Commercial awareness and understanding of retail KPIs
• Hands-on, proactive and solutions-oriented
• Connected to cycling, fashion or cultural communities

What’s on offer

• Product allowance
• Staff discounts
• Competitive salary

Extra information

Status

Open

Education Level

Secondary School

Location

City of London

Type of Contract

Full Time Jobs

Published at

26-04-2026

Profession type

Retail

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English