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Assistant PPC Marketing Manager in London

Job description

Over 175 years ago, our founder Thomas Cook began this company with a vision to ‘broaden the mind of others and break down the partition walls of prejudice.'

Once describing himself as ‘the willing and devoted servant of the travelling public,’ Thomas Cook was a true pioneer of the travel industry, opening up a world of new destinations and new travel experiences to everyone. By obtaining the best services and prices for his customers, he laid the foundations of the company that still bears his name today.

Thomas Cook is now one of the world’s leading leisure travel groups, supported by around 22,000 colleagues and operating from 15 countries.

Our vision today remains true to Thomas Cook’s ambitions - to be the world’s most loved holiday company.

Job Title:  Assistant PPC Marketing Manager (Day rate contract, min 3 months)


Department / Business Area: Digital


Location: Aldersgate, London


Salary: Competitive

Hours: 37.5


Job Purpose:. Delivers Paid Search activity across Thomas Cook Airlines (UK) to increase traffic and revenue from Google and Bing Search Engines. Runs PPC accounts to budget, develops and optimises accounts in line with the wider PPC roadmap to deliver best practise, and distributes regular performance reports across the Group.


Key Responsibilities:


  • Performs daily account management of PPC accounts on Google AdWords and Bing to ensure activity meets booking and CPA targets
  • Maintains and monitors keyword bids, daily and monthly budget caps and pacing, impression share, quality score and other important metrics
  • Maintains and develops ad copy and other ad templates
  • Provides recommendations for, and implements, improvements to keyword lists, campaign structure and targeting
  • Monitors and manages bid management tool, web analytics dashboards, reports and key reporting tools
  • Ensures PPC is front of mind for the business, sharing latest best practise, developments and trends of the PPC landscape with relevant stakeholders
  • Produces and distributes detailed weekly/monthly analysis of PPC performance and updates vs PPC roadmap across Thomas Cook Airlines UK
  • Reviews and actively improves current RLSA structure of PPC accounts based on tests, collaboration with CRM team and industry developments


Key Performance Indicators


  • Increase Traffic, Bookings, Revenue from PPC Activity
  • Improve Google Quality Scores
  • Detailed, accurate, insightful reporting on PPC Activity


Personal Skills and Qualifications




  • Min. 2 years PPC experience (agency or client side)
  • Experience of working with bid management tools (DS3, Kenshoo, Marin or similar)
  • Expert in Google Analytics and Microsoft Office tools (Excel, PowerPoint etc.)
  • Data analysis; ability to identify actionable insights from large data sets
  • Expert understanding and use of current PPC tools and practical, demonstrable experience of keyword research




  • Fluency in another language (Spanish, French or German)
  • Experience of working in International teams, and matrix organisations
  • Experience of SEO and other digital channels
  • Experience of working in the travel industry
  • Experience of managing in-house PPC


Technical / professional qualifications:


  • A professional marketing qualification (IDM, CIM) or similar
  • Google AdWords Fundamentals and Google Search Advertising certifications


Budget owned:

  • PPC Budget: ca. £1m per year


Dotted line reports / key stakeholders:

  • Condor & TCA UK Marketing Team
  • Trading Team
  • Commercial Team (Finance & Revenue Management)
  • UX & AIT Teams


Closing Date:


3rd June 2018


Life at Thomas Cook is fast-paced and full of opportunities. We’re a leading international travel company that believes in empowering our people, so when you join us, you’ll be given the chance to create, learn and innovate. You’ll also be given the support and training you need to develop your career in the direction you choose.

As you might expect, our holiday benefits are something special. We’ll give you an allowance towards your holiday every year, depending on how long you’ve been with us.  There are also special last minute employee deals, which give you the opportunity to pick up a holiday at an outstanding price. Working for Thomas Cook, you can travel the world for less.

We also offer a flexible benefits package that gives you a range of options to ensure your benefits match your lifestyle.

Extra information

Full UK/EU driving license preferred
Car Preferred
Must be eligible to work in the EU
Cover Letter Required

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