Freelance Social Media Manager - Health

Job description

Freelance Social Media Manager (Health) - London (Hybrid) - Advertising Agency

Are you a social media superstar, who is well-versed in social ideation, executing awesome social and creative strategies which resonate well with audiences?

Do you have a track record in delivering social media campaigns for health, medical or pharma focused clients with a good understanding of legislations surrounding health campaigns?

Are you ideas driven, do you enjoy working on polished B2B social ads, UGC or always on organic social campaigns particularly targeting health professionals, or clinicians?

If you answered "yes" we want to speak to you today.

What are we looking for?

We're looking for a hands-on Social Media superstar who lives and breathes social - someone who can think big-picture strategy one moment and be in the trenches writing captions, building calendars, and editing content the next. You'll be the social heartbeat of the agency, personally owning everything from platform strategy and content planning through to the actual day-to-day execution.

This is not a role for someone who delegates the doing. You'll be deeply involved in the work itself - creating content, managing channels, and getting your hands dirty across every client you touch. If you love the craft of social as much as the strategy, you'll thrive here.

What you’ll be doing?

Initially working on one of their key pharma clients, you will be the day to day support as we launch their content. Working with the team internally and our agency partners, the role will cover many exciting pillars:

You’ll be socially strategic

• Working alongside the strategy lead, you support developing comprehensive, insight-led social media strategies tailored to each client's brand, audience, and business objectives - you write these.
• Conduct hands-on platform audits, competitor analysis, and audience research to identify opportunities and whitespace
• Define and actively manage channel strategy, tone of voice, and content pillars across Instagram, TikTok, LinkedIn, X, Facebook, and emerging platforms
• Present strategies confidently to clients and senior stakeholders.

You’ll own the content planning, collaborating with the teams & community management

• Build and manage editorial content calendars yourself, from concept through to delivery - on time, every time
• Personally map content rhythms around key calendar moments, brand campaigns, product launches, and platform best practices for the client
• Work directly alongside internal creative, copy, and design teams - you're an active collaborator, not just a briefer.
• Own the content pipeline end-to-end, flagging risks and opportunities well in advance
• Work with our client and their compliance teams to ensure content is brand-approved and suitable for the channels.
• Be the community manager of the brands channels, following the brand guidelines as necessary.

You’ll flex your creative skills

• Hands-on creation of social content - writing copy, concepting visuals, producing short-form video, Stories, and Reels yourself where needed.
• Get stuck into the craft: you're as comfortable in CapCut or Canva as you are in a strategy deck.
• You love working with partners for developing content, whether that’s internally or with agency partners.
• Stay ahead of content trends and proactively test new formats - not just recommend them, let’s embrace them!
• Review and quality-check all content before it goes live, ensuring it's on-brand and optimised for each platform

You know social best practice inside out.

• Be the agency's go-to practitioner on platform algorithms and best practices - staying current and applying it directly to client work.
• Lead and personally produce monthly reporting for clients - pulling the data, building the decks, presenting the insights
• Share knowledge internally through team training, trend reports, and platform updates

What we are looking for in you

• 3–6 years of social media experience, ideally within an agency environment - with a portfolio that proves you do the work, not just oversee it.
• Proven track record personally managing social channels across multiple clients or brands simultaneously
• A strong portfolio with real examples of content you've created
• Deep, hands-on knowledge of major platforms - Instagram, TikTok, LinkedIn, Facebook, YouTube, X - and a genuine passion for emerging ones.
• Exceptional communication and presentation skills - you can sell an idea.
• Highly organised, self-motivated, and thrives in a fast-paced, collaborative environment
• A do-er first, a delegator second - you roll your sleeves up and take pride in the quality of your own output.

If you have these, bonus points!

• Experience with paid social strategy (Meta Ads, TikTok Ads, LinkedIn Ads)
• Hands-on video editing skills (CapCut, Adobe Premiere, or similar)
• Experience with social listening tools (Brandwatch, Sprinklr, Talkwalker, Emplify)

We are an equal opportunities employer and welcome applications from all backgrounds.

Extra information

Status

Open

Education Level

Secondary School

Location

London Area

Type of Contract

Full Time Jobs

Published at

01-08-2026

Profession type

Advertising / Marketing / PR

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English