5 Top Tips on using social media to get a graduate job
If you’re a recent graduate, social media is probably a significant part of your everyday life. We’ve grown up in an increasingly digital world, and hopped on each social media trend that’s sprung up. But while using sites like Facebook, LinkedIn, Twitter, Instagram, and Tumblr in your personal time might be second nature, it’s easy to forget that you can also use them to find jobs or to boost your employability.
Here are some top tips to make sure you’re making the most of social media while on the search for graduate jobs.
Use multiple mediums
Most companies will use multiple social media channels to build and maintain their brand, and you can get great insight into the company by looking at all of these. A company might have a blog alongside its website, as well as a LinkedIn, Twitter, and Facebook presence, and each of these will give you a slightly different sense of what the company does and is like to work for.
Each channel might also play a different role in the company’s recruitment strategy. When researching a company, you may find that it places job adverts exclusively to followers on Facebook, or be more likely to answer questions from candidates on Twitter than Facebook.
Similarly it’s best not to limit your own social media presence to just one site. If you establish good profiles on multiple sites you’ll both build a stronger personal brand – your presentation of your skills, goals, values, and identity – and avoid the risk that a recruiter is interested in a channel you don’t use.
Post regularly and stay up to date
Although you can stay quiet on social media and just use your accounts to search for jobs and internships, it’s generally more effective to have an active profile. If you list social media skills on your CV, you should mention specific sites and back up your claims with an active and engaging profile. Millenials are expected to be tech-savvy, and it’s best to show you can walk the walk as well as you talk the talk.
A blog is a great way to show off your writing or design skills, and prove you’ve got an interest in and knowledge about a subject, but it’s not as impressive if you update only rarely. Blogging regularly shows your dedication to the subject and proves you’re self-disciplined and motivated.
Equally, on LinkedIn make sure your profile is as complete and detailed as possible. A professional and appropriate profile picture increases your chances of getting profile views, and a detailed list of your experience and achievements lays out your assets clearly to employers. Keep your information up to date to avoid misleading employers and maximise your appeal as a potential employee.
The same goes for Twitter – list key skills and aspirations as part of your bio, and don’t hesitate to include the fact that you’re job-hunting. You can also include a link to your LinkedIn page, to point potential employers towards a more detailed resume of your skills and experience. The more integrated your approach to social media is, the more you’ll impress employers looking to hire a graduate.
Sites like Twitter are great places to network. Online you can engage in conversations about the industry you want to go into, reposting relevant news links and voicing your own opinion on emerging issues. Even if you’re unable to start a conversation with someone in the industry, following them and paying attention to what content they post will keep you savvy. This will help when you come to interview, as you’ll be well informed – both about the issue and where a company might stand on it.
Make things easy for employers
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