Digital marketing is the component of marketing that achieves results through digital technologies and media such as desktop computers, mobile phones and social media platforms with a joint aim to promote products and services.

The main development took place during the 1990s and 2000s. This changed the way of marketing for brands and businesses, using technology as the main form. As digital platforms are becoming increasingly incorporated into marketing plans and used in everyday life, in this day and age people are so consumed by their phones and digital devices instead of visiting physical shops, hence why digital marketing campaigns are so successful. 

There has been a sharp rise in the demand for employees with digital marketing skills. In the first 6 months of 2021, there was an increase of 63% in the number of job vacancies posted on LinkedIn, meaning a lot more job roles have become available in this sector, especially since the pandemic. However, most businesses were struggling to find individuals with the digital marketing skills and talent required for the jobs posted. This is a great example of why digital marketing apprenticeships are the best way to kick-start your career, they have been designed to train you around work-based learning and build upon the in-demand marketing skills and talent needed for an entry-level role. The skills gained within these training programmes cover areas from data management & analytics, SEO, social media and even to web design.

Technology is the now and the future. This particular type of marketing and the internet itself has evolved drastically over time, whether you are a creative person or a technical one you find something for yourself within this field, that’s what’s so great about it. "However, there are various platforms available for better designs, personalized images for email marketing campaigns, social media schedulers, and more that can simplify the way you work."

A senior insight analyst from LinkedIn quoted “Demand for marketing jobs has grown over the last six months because of the increased importance of marketing during the pandemic. Digital marketing gives organizations the ability to accurately target audiences, measure impact and get in front of consumers during a time where the average adult is online more than ever.”

Different sectors of digital marketing this apprenticeship can lead to: 

There are multiple career paths within digital and marketing industries, here are a few main areas.

SEO

One type of marketing is SEO, the broadest, forever-expanding industry. The process of improving your website’s ranking in search results on Google, Bing, and other search engines. Increasing your site’s organic ranking and driving valuable organic traffic to your website. SEO has one of the best long-term ROIs and is a long-term marketing tactic with permanent value. This type of marketing takes time to prove itself but is so worth the wait.

PPC

Pay-per-click (PPC) is an internet advertising technique used to drive paid traffic to websites, in which an advertiser pays a publisher, typically a search engine when the ad is clicked by internet users. Google ads is one of the most popular forms of PPC.

SOCIAL MEDIA 

In the world of Internet marketing, social media is a marketing tool where you try to develop an interactive online relationship with consumers. In this current day and age everyone uses social media, so this is a great way to market your business. As a statistic, 3.96 billion people currently use social media worldwide, up almost double from 2.07 billion in 2015.

DIGITAL PR

An online marketing strategy to increase online presence and visibility. Agencies will network and make connections with top journalists, bloggers and influencers and send through online press releases to gain premium-quality backlinks, the more valuable mentions and backlinks you have digitally will improve your rankings on google and SEO.

Overall Digital marketing can open many doors in various sectors and an entry level digital marketing apprenticeship is a great way to start your journey within this career. If you’re someone who learns best by 'doing' then an apprenticeship is probably for you, as long as you’re willing to invest your best efforts and time. To learn more about TCHC Apprenticeships visit the website.